Webinars might be one of the best ways to grow your email list \u2014 especially now that your average net-browsing consumer is bombarded by requests for their email address from every piece of content they come across. <\/p>\n\n\n\n
Marketers are thirsty for those addresses, and consumers are becoming more weary about sharing them. You need to offer more than just blog updates or a PDF to get a good email address \u2013 something worthy of an invitation into someone\u2019s inbox. <\/p>\n\n\n\n
And webinars can be the perfect solution!<\/p>\n\n\n\n
You might be wondering \u2013 Isn\u2019t it the other way around? Email is higher up the funnel, so growing your list gets you more registrations and sales…right? <\/em><\/p>\n\n\n\n That\u2019s the problem with a \u201clinear\u201d funnel! You don\u2019t have to stack your marketing channels from top to bottom. Assets like email and webinars can mutually support each other all up and down the stages of the buyer\u2019s journey.<\/p>\n\n\n\n In this blog, I highlight how webinars can transform your approach to email list building, offering practical tips and proven strategies to leverage this dynamic format. <\/p>\n\n\n\n Your webinar is a lead generator. <\/p>\n\n\n\n Can it include an offer? Sure. But the bulk of it had better be a gift to your attendees. Give them a real lesson, a way to address their problem. Give them a \u201cwin.\u201d <\/p>\n\n\n\n Don\u2019t trick them into a surprise sales pitch. Teach, don\u2019t sell<\/strong>.<\/p>\n\n\n\n We\u2019ve got lots of resources on how to choose your webinar topic<\/a>, but here\u2019s the short version: figure out what your target audience’s pain point is and craft a lesson that helps them overcome some aspect of it. <\/p>\n\n\n\nIn fact, a good webinar can get you hundreds of new email subscribers, just as a strong email list can keep the seats packed at your webinars.<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n <\/span>1. Offer Value Through Webinars<\/span><\/h2>\n\n\n\n