{"id":1247,"date":"2020-08-04T09:51:25","date_gmt":"2020-08-04T09:51:25","guid":{"rendered":"https:\/\/webinarninja.com\/?p=1247"},"modified":"2026-04-02T09:41:58","modified_gmt":"2026-04-02T09:41:58","slug":"webinars-that-convert","status":"publish","type":"post","link":"https:\/\/webinarninja.com\/blog\/webinars-that-convert\/","title":{"rendered":"Webinars That Convert: Create Templates &amp; Strategies That Drive Real Sales"},"content":{"rendered":"\n<p>Webinars are like any other marketing tool.<\/p>\n\n\n\n<p><strong>They work best when the goal is to trigger the right action at the right time.&nbsp;<\/strong><\/p>\n\n\n\n<p>Do you want people to\u2026<\/p>\n\n\n\n<ul>\n<li>Know you exist?<\/li>\n\n\n\n<li>Join your email list?<\/li>\n\n\n\n<li>Trust your brand?<\/li>\n\n\n\n<li>Become customers?<\/li>\n<\/ul>\n\n\n\n<p>Whatever the goal, use the right type of webinar <em>for that goal.&nbsp;<\/em><\/p>\n\n\n\n<p>Live or automated? Solo or co-hosted? Paid or free?<\/p>\n\n\n\n<p>Think of this guide as your webinar Swiss Army knife.<\/p>\n\n\n\n<p>It\u2019s a playbook to convert webinars into leads \u2014 from stranger to lead, lead to customer, and beyond.&nbsp;<\/p>\n\n\n\n<p>Read on!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-this-guide-digital-marketing-101\"><span class=\"ez-toc-section\" id=\"Understanding_This_Guide_Digital_Marketing_101\"><\/span>Understanding This Guide: Digital Marketing 101<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This guide will make more sense if you are well-versed with the basics.<\/p>\n\n\n\n<p>If you\u2019re already good at concepts like the \u201cbuyer\u2019s journey\u201d and the marketing \u201cfunnel,\u201d you can skip this chapter.<\/p>\n\n\n\n<p>Otherwise, let\u2019s review a little marketing 101 \u2014 and a few basic elements most webinars share.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Buyer\u2019s Journey<\/h3>\n\n\n\n<p>Every content marketing expert breaks the \u201cbuyer\u2019s journey\u201d down to some version of the following stages:<\/p>\n\n\n\n<ul>\n<li>Awareness<\/li>\n\n\n\n<li>Consideration<\/li>\n\n\n\n<li>Purchase<\/li>\n\n\n\n<li>Loyalty<\/li>\n<\/ul>\n\n\n\n<p>Some people throw other stages or sub-stages in between. But the basic premise is consistent, logical, and proven:<\/p>\n\n\n\n<ul>\n<li>Awareness is when someone has heard of you or your brand. In a study I just made up, 100% of consumers reported being aware that the companies they buy from exist.<\/li>\n\n\n\n<li>Consideration is when someone is thinking about maybe becoming a customer. There\u2019s a broad spectrum here, from casual consideration to serious intention. Basically, this stage covers everything between \u201cheard of you\u201d and \u201ccustomer.\u201d<\/li>\n\n\n\n<li>Purchase is when \u2014 you guessed it \u2014 someone actually buys something. Here\u2019s a huge mistake people make: thinking the journey ends here. Just because they\u2019re a customer doesn\u2019t mean you stop marketing!<\/li>\n\n\n\n<li>Loyalty is when a customer loves your product\/service so much that they spread the word. Loyalists are the best marketing\/sales team you\u2019ll ever have. They create awareness, provide social proof, and generate leads you never would have on your own. Loyalty can always convert webinars into leads.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">The Marketing &amp; Sales Funnel<\/h3>\n\n\n\n<p>To move people along the buyer\u2019s journey, marketers and salespeople build \u201cfunnels.\u201d<\/p>\n\n\n\n<p>Funnels are just a way to organize all your marketing\/sales assets (like content, webinars, ads, etc.) in a way that moves people closer to becoming customers.<\/p>\n\n\n\n<p>Again, the specifics vary. But we all agree on the overall concept.<\/p>\n\n\n\n<p>People outside your funnel enter at the top, when they first realize you exist.<\/p>\n\n\n\n<ul>\n<li>Of those people, a certain percentage will \u201cconvert,\u201d or move further down the funnel to where they think about becoming customers.<\/li>\n\n\n\n<li>Of those, some will \u201cconvert\u201d to customers.<\/li>\n\n\n\n<li>Of those, some will \u201cconvert\u201d to evangelists\u2026<\/li>\n\n\n\n<li>\u2026who, in turn, &#8220;convert&#8221; others on your behalf.<\/li>\n<\/ul>\n\n\n\n<p>At the top of the funnel, you do things just to get your name out there. These include things like posting on social media, guesting on podcasts, guest blogging, writing a book, <a href=\"https:\/\/webinarninja.com\/blog\/how-to-create-and-host-a-webinar\/\">hosting webinars<\/a>, etc.<\/p>\n\n\n\n<p>In other words, you create awareness in potential leads.<\/p>\n\n\n\n<p>In the middle of the funnel, you do things to build your authority, create interest in your product, and get potential customers\u2019 contact info. Things like blogging, gated content, hosting webinars that sell, etc.<\/p>\n\n\n\n<p>In other words, you identify leads and encourage consideration.<\/p>\n\n\n\n<p>Towards the bottom, you do things to get sales. Sharing testimonials and case studies, offering discounts, hosting webinars, etc.<\/p>\n\n\n\n<p>In other words, you inspire purchases to create customers.<\/p>\n\n\n\n<p>And finally, at the very bottom, you do things to make your customers love you. Things like onboarding, members-only deals, hosting webinars that convert, etc.<\/p>\n\n\n\n<p>In other words, you please customers to create loyalists.<\/p>\n\n\n\n<p>I was super subtle about including one thing that works at every level of the funnel. Did you notice?<\/p>\n\n\n\n<p>It was webi \u2014 nah, you noticed.<\/p>\n\n\n\n<p>There are other analogies to describe how people become customers, like HubSpot\u2019s <a href=\"https:\/\/www.hubspot.com\/flywheel\">flywheel concept<\/a>. But the basic ideas behind the \u201cfunnel\u201d will always apply.<\/p>\n\n\n\n<p><strong>Watch this video to get a better idea:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Deliver Sales Offers Through Webinars | Grow Your Sales With Webinars | Day 13\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/TDd2TUTyj4Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The CTA (Call to Action)<\/h3>\n\n\n\n<p>Every webinar should include a CTA (Call to Action). That\u2019s whatever you want your audience to do by way of moving down the funnel.<\/p>\n\n\n\n<p>For example, the CTA for an automated webinar workshop might be to sign up for a live sales webinar. The CTA for a sales webinar is to buy something. The CTA for a customer webinar might be to offer a testimonial.<\/p>\n\n\n\n<p>In essence, an effective webinar is an exchange. The audience gets information or skills, and you get the desired \u201cAction.\u201d<\/p>\n\n\n\n<p>CTA by CTA, your webinars will convert people from strangers to leads, to customers, to loyalists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Recommended CTAs<\/h3>\n\n\n\n<p>Each chapter in this guide will include recommendations.<\/p>\n\n\n\n<p>For each webinar type, we\u2019ll recommend the best stage of the buyer\u2019s journey\/funnel to use it. We\u2019ll also recommend a CTA that moves attendees to the next stage.<\/p>\n\n\n\n<p>Bear in mind these are recommendations. Feel free to use your own judgment!<\/p>\n\n\n\n<p>In fact, this guide includes a <a href=\"https:\/\/wncontentupgrades.s3.amazonaws.com\/Big+Funnel.pdf\">downloadable PDF<\/a> outlining various \u201cpaths\u201d you can establish for people to take on their journey with you.<\/p>\n\n\n\n<p>For example, some people might skip from an \u201cOpen Q&amp;A\u201d webinar straight to a sales webinar, with no educational webinar in between to deepen trust. If that works for you\u2026 go for it!<\/p>\n\n\n\n<p>Our recommendations are based on our experience. But you can always factor in your own!<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong>Also Read: <\/strong><a href=\"https:\/\/webinarninja.com\/blog\/webinar-features\/\">The Features Every Webinar Platform Should Have - WebinarNinja<\/a><strong>&nbsp;<\/strong><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">Webinar Basics<\/h3>\n\n\n\n<p>Before we begin, let&#8217;s have a slight brush-up on what webinars actually are and how to run one through this quick video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What&#039;s a Webinar? (And How to Run One)\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/cmvdIBuClPA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This guide is platform-neutral. It\u2019s up to you to choose the webinar platform you like best.<\/p>\n\n\n\n<p>But no matter what you go with, every successful webinar requires a few elements.<\/p>\n\n\n\n<p>Pretty much every type of webinar will need:<\/p>\n\n\n\n<ul>\n<li><strong>A landing\/registration page.<\/strong> However, if you promote your webinar (plenty more on that in the following chapters), you&#8217;ll need a good landing page. That&#8217;s where people actually register for your webinar. All your social posts, blog posts, emails, etc., should include clickable CTAs linked to the landing page. The landing page itself should briefly describe what registrants can expect to learn, with a registration form front &amp; center.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Create High-Converting Webinar Registration Pages | Day 14\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/DXAMCG98XtY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul>\n<li><strong>A \u201cThank You\u201d page.<\/strong> This is where your landing page sends registrants right after they register. Besides confirming the registration (and thanking the registrant), this page should do one more thing. It should encourage the registrant to lock the webinar into their schedule. Some platforms even integrate the <a href=\"https:\/\/webinarninja.com\/blog\/create-webinar-registration-page\/\">\u201cThank You\u201d page<\/a> directly with online calendar apps like Google Calendar.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Create Effective Thank You Pages for Your Webinars | Day 15\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/SDqcaTV_q7k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul>\n<li><strong>A slide presentation (optional)<\/strong>. Not <em>every<\/em> webinar needs this. For example, open Q&amp;A webinars might not. But for the most part, a slide show\/deck is the best way to keep your webinar on track.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Perfect Slide Presentation for Webinars\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/Q0fIaiUiyJY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul>\n<li><strong>Email sequences.<\/strong> Naturally, you&#8217;ll promote your webinar via email, using whatever CRM you have. But the moment someone registers, an automatic sequence of reminder emails should follow. This helps <a href=\"https:\/\/webinarninja.com\/blog\/webinar-attendees\/\">boost webinar attendance rates<\/a>. After the webinar, follow-up emails should go out to everyone who attended, as well as everyone who registered but didn&#8217;t attend.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Set Up Automated Email Sequences for Webinar Registrants | Day 18\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/PH_6wK2IVR0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Now that you\u2019ve got the basics down, let\u2019s get into it:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-introduce-and-prove-yourself-the-open-q-amp-a-webinar\"><span class=\"ez-toc-section\" id=\"Introduce_and_Prove_Yourself_The_Open_Q_A_Webinar\"><\/span>Introduce (and Prove) Yourself: The Open Q&amp;A Webinar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Open Your Webinar Powerfully | Learn to Start Webinars the Right Way | Day 11\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/fD5SHKBWVeU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Best for:<\/strong><\/p>\n\n\n\n<ul>\n<li>Creating awareness<\/li>\n\n\n\n<li>Building authority<\/li>\n\n\n\n<li>Getting leads<\/li>\n\n\n\n<li>Inspiring loyalty<\/li>\n<\/ul>\n\n\n\n<p><strong>Best CTA:<\/strong><\/p>\n\n\n\n<p>Invite to educational webinar<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1876\" height=\"1054\" src=\"https:\/\/webinarninja.com\/blog\/wp-content\/uploads\/2024\/06\/Competitor_WN_CHAPTER-2-Invite-to-educational-webinarel.png\" alt=\"Invite to educational webinar\" class=\"wp-image-3512\" title=\"QA (1)\"\/><\/figure>\n\n\n\n<p>This is the first webinar you should host.<\/p>\n\n\n\n<p>It\u2019s also the last!<\/p>\n\n\n\n<p>Don\u2019t worry, I\u2019ll explain.<\/p>\n\n\n\n<p>An \u201cOpen Q&amp;A\u201d webinar is perfect for your first webinar, if you haven\u2019t done one yet.<\/p>\n\n\n\n<p>But even if you have, it\u2019s still a simple, powerful way to earn credibility.<\/p>\n\n\n\n<p>It\u2019s also great for retaining customers and reducing \u201cchurn,\u201d or the rate at which you lose customers over time.<\/p>\n\n\n\n<p>Best of all, it\u2019s the easiest type of webinar to plan for. Here\u2019s how it\u2019s done:<\/p>\n\n\n\n<p>An Open Q&amp;A webinar is exactly what it sounds like. Instead of giving a presentation, you answer questions.<\/p>\n\n\n\n<p>That\u2019s it!<\/p>\n\n\n\n<p>It sounds simple, but it\u2019s incredibly powerful.<\/p>\n\n\n\n<p>We\u2019d call it an \u201cAMA (Ask Me Anything) webinar\u201d if Reddit hadn\u2019t actually trademarked the term. But it\u2019s the same exact concept.<\/p>\n\n\n\n<p>You simply invite people to a webinar on your area of expertise. But instead of planning a whole lesson or pitch, you just tell people to \u2014 you guessed it \u2014 ask you anything.<\/p>\n\n\n\n<p>This is an incredible awareness builder\/lead generator, because it\u2019s pure value. You\u2019re inviting people to bring their troubles to an expert.&nbsp;<\/p>\n\n\n\n<p>You\u2019re not pitching. You\u2019re not selling.<\/p>\n\n\n\n<p>Plus, this is barely <a href=\"https:\/\/webinarninja.com\/blog\/webinar-marketing\/\">webinar marketing<\/a>. You\u2019re listening and giving out only what you\u2019re asked for.<\/p>\n\n\n\n<video preload=\"auto\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"300\" height=\"150\">\n<source src=\"https:\/\/webinarninja.com\/blog\/wp-content\/uploads\/2024\/06\/banner-new-video-2.mp4\" type=\"video\/mp4\" \/>\n<\/video>\n\n\n\n<h3 class=\"wp-block-heading\">Why It Works<\/h3>\n\n\n\n<p>It generates registrations because the audience is in control.<\/p>\n\n\n\n<p>Each registrant (correctly) feels like they\u2019re in the driver\u2019s seat because the agenda is up to them.<\/p>\n\n\n\n<p>For you, it\u2019s a gold mine. People are literally bringing you their \u201cpain points,\u201d something marketers invest crazy time and money to try to identify.<\/p>\n\n\n\n<p>And, of course, your helpful answers skyrocket your credibility.<\/p>\n\n\n\n<p>It\u2019s a great way to introduce yourself to your audience and get your first webinar under your belt. On the other end of the funnel, it\u2019s a perfect way to onboard your customers and keep them happy.<\/p>\n\n\n\n<p>In fact, we host \u201cMembers Only\u201d open Q&amp;A sessions every month for our users. It keeps them in the loop, ensures they\u2019re getting what they paid for, and keeps them loyal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Promote It<\/h3>\n\n\n\n<p>For non-customer Q&amp;A webinars, lean on your credentials and previous exposure.<\/p>\n\n\n\n<p>Invite your social media followers, your podcast listeners, other people\u2019s podcast listeners, and your website visitors.<\/p>\n\n\n\n<p>Most importantly, highlight your qualifications (remember, people don\u2019t totally trust you yet).<\/p>\n\n\n\n<p>If you\u2019ve written an e-book, earned a degree, built a business, or accomplished anything that proves you can help with people\u2019s pain points, put that front and center. Include it in your social media invites, registration page, and anywhere else you promote the webinar.<\/p>\n\n\n\n<p>For those \u201cMembers Only\u201d customer onboarding Q&amp;A\u2019s, send email invites that make customers feel special. They\u2019re part of an exclusive club, and you\u2019re inviting them to be a part of the conversation about your product.<\/p>\n\n\n\n<p>Every customer loves to be heard.<\/p>\n\n\n\n<p>The Open Q&amp;A is a chance to get help with any problems they\u2019re having with your product. It\u2019s a chance to request or recommend features or updates. Let your invites reflect that.<\/p>\n\n\n\n<p>You can even have a few topics or talking points on standby \u2014 like planned updates, or how people actually use the product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What to Do Next<\/h3>\n\n\n\n<p>For the non-customer Q&amp;A\u2019s, you might ask: <em>\u201cAll I did was let a bunch of people pick my brain for an hour. What did I get out of that?<\/em><\/p>\n\n\n\n<p><em>Well, besides practice running a webinar\u2026<\/em><\/p>\n\n\n\n<p><em>\u2026and a database of common pain points\u2026\u201d<\/em><\/p>\n\n\n\n<p>I\u2019ll tell you what you got out of that: email addresses.<\/p>\n\n\n\n<p>And now that you have those, you have people to invite to your other webinars (and contacts for every other marketing campaign).<\/p>\n\n\n\n<p>In addition, you\u2019ve earned serious credibility.<\/p>\n\n\n\n<p>You don\u2019t just have contacts. You have warm contacts, if not full-blown qualified leads. For everyone who came to your webinar, you are now a known (trusted) quantity.<\/p>\n\n\n\n<p>This means they&#8217;re ready to watch your evergreen webinar or attend your next live lesson.<\/p>\n\n\n\n<p>Everyone who registered for your Open Q&amp;A is now in your funnel. Everyone who attended is now a step further down that funnel. Imagine hosting an Open Q&amp;A every month or so, as your reputation grows and self-reinforces.<\/p>\n\n\n\n<p>For the <em>customer<\/em> Q&amp;A\u2019s, you\u2019ve turned a transaction into a relationship. This pays off hugely.<\/p>\n\n\n\n<p>Reducing churn and turning one-time buyers into lifers stabilizes your business \u2014 and creates loyalists who bring new business your way.<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong>Also Read: <\/strong><a href=\"https:\/\/webinarninja.com\/blog\/grow-business-with-automated-webinars\/\">How to Grow Your Business With Automated Webinars: Expert Tips<\/a><strong>&nbsp;<\/strong><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-a-product-that-sells-the-idea-validation-webinar\"><span class=\"ez-toc-section\" id=\"Create_a_Product_That_Sells_The_Idea_Validation_Webinar\"><\/span>Create a Product That Sells: The Idea Validation Webinar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/2YXLBJqQRFA?feature=shared\n<\/div><\/figure>\n\n\n\n<p><strong>Best for:<\/strong><\/p>\n\n\n\n<ul>\n<li>Creating Awareness<\/li>\n\n\n\n<li>Generating Interest<\/li>\n<\/ul>\n\n\n\n<p><strong>Best CTA:<\/strong><\/p>\n\n\n\n<ul>\n<li>Invite to Sales Webinar<\/li>\n<\/ul>\n\n\n\n<p>Not sure if there\u2019s a market for your product or service?<\/p>\n\n\n\n<p>Find out!<\/p>\n\n\n\n<p>By inviting your audience to a frank discussion on what they need, you\u2019ll set yourself up for success.<\/p>\n\n\n\n<p>It\u2019s the smartest way to start designing your \u201cMVP (Minimum Viable Product).\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why It Works<\/h3>\n\n\n\n<p>Like the \u201cOpen Q&amp;A\u201d webinar, the Idea Validation webinar makes the audience part of the conversation.<\/p>\n\n\n\n<p>Instead of designing a product or service you think people want, design something they ask for.&nbsp;<\/p>\n\n\n\n<p>Best of all, this webinar doesn\u2019t just improve the product you design. It creates excitement and buzz for it.<\/p>\n\n\n\n<video preload=\"auto\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"300\" height=\"150\">\n<source src=\"https:\/\/webinarninja.com\/blog\/wp-content\/uploads\/2024\/06\/New-Hybrid-Webinar-Top-Fold-Gif-1.mp4\" type=\"video\/mp4\" \/>\n<\/video>\n\n\n\n<p>How much more likely are people to buy something they had input on?<\/p>\n\n\n\n<p>By inviting people to help create the solution to their problems, you give yourself a massive head start in marketing it to them.&nbsp;<\/p>\n\n\n\n<p>By the time it\u2019s ready, you\u2019ll have pre-qualified leads lining up to be the first to try it!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Promote It<\/h3>\n\n\n\n<p>First, include polls in your content. This will get the engagement started, and help you narrow down the product idea.<\/p>\n\n\n\n<p>For example, say you\u2019re a business coach. You\u2019re thinking about designing a paid course. In your emails, social posts, etc., ask if your audience would prefer:<\/p>\n\n\n\n<ul>\n<li>Training in a particular software<\/li>\n\n\n\n<li>General marketing coaching<\/li>\n\n\n\n<li>Help with sales skills<\/li>\n<\/ul>\n\n\n\n<p>You can use services like SurveyMonkey, Survicate, or <a href=\"https:\/\/100mba.net\/mba1548\">Outgrow<\/a>. Once you understand what people are looking for, you can refine your product\/service idea.<\/p>\n\n\n\n<p>Design a basic prototype. To stick with the business course example, simply create an outline of the lessons, resources, structure, and pricing. This isn\u2019t the \u201cMVP\u201d yet. It\u2019s just an early vision of your product.<\/p>\n\n\n\n<p>Then, invite everyone who responded to your polls to a free, <a href=\"https:\/\/webinarninja.com\/live-webinars\/\">live webinar<\/a>.<\/p>\n\n\n\n<p>Incentivize invitees to sign up. You can offer\u2026<\/p>\n\n\n\n<ul>\n<li>Special beta access to the product (when it\u2019s ready)<\/li>\n\n\n\n<li>Special discounts on existing products or the one you\u2019re designing (when it\u2019s ready)<\/li>\n\n\n\n<li>Bonuses or upgrades on existing products, or the one you\u2019re designing (when it\u2019s ready)<\/li>\n\n\n\n<li>Company swag<\/li>\n<\/ul>\n\n\n\n<p>In exchange, all you want is for them to show up, take a look at your idea, and provide feedback.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Set Up Polls for Your Webinars | Day 23\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/LGRl-7-Kzjg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What to Do Next<\/h3>\n\n\n\n<p>Send follow-up emails to attendees thanking them for their input.&nbsp;<\/p>\n\n\n\n<p>When your product is ready for launch, give them the first opportunity to attend an exclusive live sales webinar for it.&nbsp;<\/p>\n\n\n\n<p>Or, if they\u2019re ready to buy it, give them exclusive first-round access and a special discount\/bonus (if you haven\u2019t already offered that).&nbsp;<\/p>\n\n\n\n<p>This group of people can be a huge marketing asset!&nbsp;<\/p>\n\n\n\n<p>They\u2019re excited for your product, and likely excited to spread the word for you. Once some of them are using your product, ask them to post reviews, and gather their testimonials.&nbsp;<\/p>\n\n\n\n<p>Assuming your product is everything they hoped for, these attendees will be your first \u201cloyalists.\u201d Take advantage!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Follow Up Effectively After a Webinar | Day 27\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/NS97vrbtDEU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-build-a-bigger-audience-fast-the-co-hosted-webinar\"><span class=\"ez-toc-section\" id=\"Build_A_Bigger_Audience_Fast_The_Co-Hosted_Webinar\"><\/span>Build A Bigger Audience, Fast: The Co-Hosted Webinar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Best for:<\/strong><\/p>\n\n\n\n<ul>\n<li>Awareness<\/li>\n\n\n\n<li>Authority<\/li>\n\n\n\n<li>Leads<\/li>\n<\/ul>\n\n\n\n<p><strong>Best CTA:<\/strong><\/p>\n\n\n\n<ul>\n<li>Invite to educational webinar<\/li>\n<\/ul>\n\n\n\n<p>Co-hosted webinars exponentially grow your followers \u2014 quickly.<\/p>\n\n\n\n<p>By teaming up with another trusted thought leader, you put yourself in front of their followers.&nbsp;<\/p>\n\n\n\n<p>\u2026, and some of your co-host\u2019s authority rubs off on you.<\/p>\n\n\n\n<p>Best of all, a healthy number of your co-host\u2019s contacts become your contacts, too.<\/p>\n\n\n\n<p>Talk about a win-win! Here\u2019s how it\u2019s done:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why It Works<\/h3>\n\n\n\n<p>By tagging in a friend, you essentially double the webinar\u2019s value <em>and<\/em> exposure \u2014 and cut the workload in half.<\/p>\n\n\n\n<p>First, the webinar has twice the promotion. Twice the emails, social posts, podcast mentions, etc.<\/p>\n\n\n\n<p>You gain access to your partner\u2019s audience. Everyone on your co-host\u2019s contact list and all their various followers will hear about you and this webinar.<\/p>\n\n\n\n<p>Second, co-hosting doubles the value of the webinar for attendees. That\u2019s a huge registration driver, too.&nbsp;<\/p>\n\n\n\n<p>Single-host webinars are common, but a special guest is exciting \u2014 especially if they have unique credentials.<\/p>\n\n\n\n<p>It\u2019s also more fun.&nbsp;<\/p>\n\n\n\n<p>You can banter and establish chemistry that your audience responds to. There\u2019s just something more interesting, human, and genuine about it.<\/p>\n\n\n\n<p>Co-hosting can also improve a webinar\u2019s conversion rates.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll get more registrants and attendees, but you\u2019ll also get more people responding to the CTA. Whether that\u2019s buying your product, starting a trial, or signing up for a sales webinar, more people will do it.&nbsp;<\/p>\n\n\n\n<p>Why? Because your co-host\u2019s trust in you is a kind of social proof.&nbsp;<\/p>\n\n\n\n<p>If a credible co-host finds you credible, so will the audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Plan It<\/h3>\n\n\n\n<p>First, choose a co-host.&nbsp;<\/p>\n\n\n\n<p>The name of the game here is \u201cadded value.\u201d Who can bring something relevant to the table that you can\u2019t?&nbsp;&nbsp;<\/p>\n\n\n\n<p>Choose someone with experience or knowledge you lack \u2014 but that both your audiences can benefit from.&nbsp;<\/p>\n\n\n\n<p>For example, a fitness coach can choose a nutrition expert. A financial consultant can choose an accountant. You get the idea.<\/p>\n\n\n\n<p>Next, work out what you can do in exchange. What are you willing to do for your co-host?<\/p>\n\n\n\n<p>You can return the favor on a webinar of theirs, guest post on their blog (or vice versa), invite them on your podcast, be a guest on theirs, promote their business on social media\u2026, and so on and so forth.<\/p>\n\n\n\n<p>Map the presentation. Once you\u2019ve got a partner on board, <a href=\"https:\/\/webinarninja.com\/blog\/webinar-formats\/\">choose the format<\/a>.<\/p>\n\n\n\n<p>Decide together if your webinar is a presentation you make together, an interview, or something in between.&nbsp;<\/p>\n\n\n\n<p>Establish who\u2019s responsible for managing various aspects of the webinar, and how to avoid stepping on each other\u2019s toes.<\/p>\n\n\n\n<p>It sounds obvious, but you don\u2019t want to compete for oxygen.&nbsp;<\/p>\n\n\n\n<p>We recommend creating and using a slideshow as a guide for who speaks when. You can even include a color code or other visual cue on the slides to mark who should take the lead at a given moment.<\/p>\n\n\n\n<p>This is one of the effective <a href=\"https:\/\/webinarninja.com\/blog\/webinar-engagement-strategies\/\">webinar engagement strategies<\/a> that ensures both hosts stay on track and the audience remains engaged throughout.<\/p>\n\n\n\n<p>Divide the tasks. Agree on who takes care of things like:<\/p>\n\n\n\n<ul>\n<li><strong>Managing the slideshow: <\/strong>Creating the slideshow, changing slides during the webinar, displaying content within each slide, etc.<\/li>\n\n\n\n<li><strong>Chat:<\/strong> Who\u2019s manning the conversation with the audience? A good rule of thumb is that when one host is talking, the other is primarily responsible for the chat.<\/li>\n\n\n\n<li><strong>Q&amp;A:<\/strong> <a href=\"https:\/\/webinarninja.com\/blog\/best-webinar-platforms\/\">Different webinar platforms<\/a> have different options regarding questions. Separate from the chat, some platforms let you designate specific questions for a response, whether it\u2019s during the presentation or at the end. You can even time-stamp questions on some platforms, for easy review on the replay.&nbsp;<\/li>\n\n\n\n<li><strong>Polls:<\/strong> Who reveals polls <a href=\"https:\/\/webinarninja.com\/blog\/best-time-for-webinar\/\">when the time is right<\/a>, and prompts people to respond?<\/li>\n\n\n\n<li><strong>CTA (Call to Action):<\/strong> Whether it&#8217;s an invitation to another webinar, a trial, or a sales offer, work out who makes the &#8220;pitch&#8221; and when.<\/li>\n<\/ul>\n\n\n\n<p>I suggest dividing all the tasks into two buckets: a \u201cHost A\u201d bucket and a \u201cHost B\u201d bucket.&nbsp;<\/p>\n\n\n\n<p>Decide if one of you takes a given bucket for the whole presentation, or if you\u2019ll switch buckets throughout. Both ways are effective. What matters most is your timing and chemistry.<\/p>\n\n\n\n<p>Speaking of which\u2026<\/p>\n\n\n\n<p>Practice. Do a dry run to nail transitions, practice questions\/responses, and work out the tech aspects.&nbsp;<\/p>\n\n\n\n<p>This will make the webinar easier, more fun, and more effective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What to Do Next<\/h3>\n\n\n\n<p>Whatever your CTA is, follow up via email.&nbsp;<\/p>\n\n\n\n<p>As with every webinar, you should make a replay available to non-attendee registrants. Statistically, you\u2019ll get a healthy percentage to watch \u2014 and potentially respond to the CTA from there.<\/p>\n\n\n\n<p>We recommend making the CTA an invite to an educational webinar, live or automated. This leverages the credibility that rubbed off from your co-host into a chance to earn more trust on your own.<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong>Also Read: <\/strong><a href=\"https:\/\/webinarninja.com\/blog\/how-to-cohost-webinars\/\">CoHost Webinars: How to Crush It, Together - WebinarNinja<\/a><strong>&nbsp;<\/strong><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-multiply-your-leads-the-automated-webinar-lesson\"><span class=\"ez-toc-section\" id=\"Multiply_Your_Leads_The_Automated_Webinar_Lesson\"><\/span>Multiply Your Leads: The Automated Webinar Lesson<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Grow Your Leads &amp; Sales With Automated Webinars\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/o3N178wZtXU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Best for:&nbsp;<\/strong><\/p>\n\n\n\n<ul>\n<li>Awareness<\/li>\n\n\n\n<li>Authority<\/li>\n\n\n\n<li>Leads<\/li>\n<\/ul>\n\n\n\n<p><strong>Best CTA:&nbsp;<\/strong><\/p>\n\n\n\n<ul>\n<li>Invite to live sales webinar<\/li>\n<\/ul>\n\n\n\n<p>Automation is a marketing buzzword for a reason.<\/p>\n\n\n\n<p>Automated webinars can reach way, way more people than live webinars.<\/p>\n\n\n\n<p>\u2026that doesn\u2019t mean there\u2019s no disadvantages, though.<\/p>\n\n\n\n<p>All that reach won\u2019t convert if you don\u2019t automate properly.<\/p>\n\n\n\n<p>There\u2019s tons of confusion around this. Many can\u2019t even agree on what exactly an \u201c<a href=\"https:\/\/webinarninja.com\/automated-webinars\/\">automated webinar<\/a>\u201d is.<\/p>\n\n\n\n<p>If you want results, it\u2019s crucial to execute with intent.&nbsp;<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/wtq6Am6MKRk?si=1n6WxNO_yJgtAGmq\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p><strong>Also, Let\u2019s Clear A Few Things Up About Automation\u2026<\/strong><\/p>\n\n\n\n<p>Some people call automation a \u201cHack.\u201d But this may not be true.<\/p>\n\n\n\n<p>It implies a shortcut, instead of a strategy.&nbsp;<\/p>\n\n\n\n<p>Automated webinars have certain advantages, that\u2019s all.&nbsp;<\/p>\n\n\n\n<p>They maximize the return on your investment of time. They let you \u201chost\u201d webinars around the clock, even while you\u2019re sleeping or working out or binging <em>The Wire<\/em>.<\/p>\n\n\n\n<p>So they have a greater reach. You will appeal to more people in less time by automating.&nbsp;<\/p>\n\n\n\n<p>But that reach comes at a cost \u2014 no in-person engagement. No real-time interaction. No way to read the room and act accordingly. No improvising!&nbsp;<\/p>\n\n\n\n<p>That\u2019s why we have to play to the <em>strengths<\/em> of automation while we navigate the <em>weaknesses<\/em>. Our expectations have to make sense. And the way we run automated webinars has to align with reality.<\/p>\n\n\n\n<p><strong>Automated webinars should <\/strong><strong><em>not<\/em><\/strong><strong> be:<\/strong><\/p>\n\n\n\n<ul>\n<li>A simple instructional video, like the ones you find on YouTube.<\/li>\n\n\n\n<li>A replay of an old live webinar.<\/li>\n\n\n\n<li>A fake live webinar. Don\u2019t even get me started.<\/li>\n<\/ul>\n\n\n\n<p><strong>Automated webinars <\/strong><strong><em>should<\/em><\/strong><strong> be:<\/strong><\/p>\n\n\n\n<ul>\n<li>A convenient way for people to learn something, regardless of their <a href=\"https:\/\/webinarninja.com\/blog\/webinar-time-zones\/\">time zone<\/a> or schedule.&nbsp;<\/li>\n\n\n\n<li>A smart way for you to get more people into your funnel.<\/li>\n<\/ul>\n\n\n\n<p>That\u2019s why we recommend the automated webinar lesson.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/CCJ9aCczyFM?feature=shared\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Why It Works<\/h3>\n\n\n\n<p>Automated webinars can be \u201cscheduled\u201d however you like. Depending on the webinar platform you use, you can make them available for viewing at times of your choosing.<\/p>\n\n\n\n<p>You can also make them \u201cOn Demand\u201d or instantly available whenever people want.<\/p>\n\n\n\n<p>That means more people can attend the webinar, and more people want to. It\u2019s pure convenience.<\/p>\n\n\n\n<p>You also have the advantage of making it perfect. Cut, edit, and add multimedia. You can create something really professional, memorable, and stunning.<\/p>\n\n\n\n<p>Best of all, it\u2019s passive. You record this webinar once, and it\u2019s \u201cevergreen.\u201d It\u2019ll bring new leads for as long as it\u2019s out there.<\/p>\n\n\n\n<p>So, what\u2019s the difference between this and a plain old YouTube video?<\/p>\n\n\n\n<p>YouTube isn&#8217;t a marketing platform. A simple video doesn&#8217;t require an email address or organize those addresses for a marketing campaign. It doesn&#8217;t include engaging features like polls, but you can get important data.<\/p>\n\n\n\n<p>On YouTube, people just watch and leave. Not that there\u2019s no marketing value to that; it\u2019s great for raising awareness. It\u2019s just not as valuable as a webinar.<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong>Also Read: <\/strong><a href=\"https:\/\/webinarninja.com\/blog\/webinar-lead-generation\/\">Webinar Lead Generation \u2013 How to Use, Benefits, Best Practices &amp; Tools<\/a><strong>&nbsp;<\/strong><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">How to Plan It<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/nsI6VH9K6cs?feature=shared\n<\/div><\/figure>\n\n\n\n<p>This is not a live webinar. Get into the automated mindset, and create a presentation designed for automation. Remember \u2014 because it\u2019s pre-recorded, you can get fancier with the multimedia.&nbsp;<\/p>\n\n\n\n<p>You won\u2019t have to worry about transitions and timing as much because you can always edit.&nbsp;<\/p>\n\n\n\n<p>So what should the lesson be about?<\/p>\n\n\n\n<p>Start with your CTA. We recommend the \u201cAction\u201d be registering for a live sales webinar. So the content of your automated webinar should help people <em>deal with a problem that your product solves<\/em>.&nbsp;<\/p>\n\n\n\n<p>For example, if you sell fitness coaching, create an automated lesson with a HIIT workout, or a keto-friendly meal prep plan. Give them a little win, then invite them to learn more about the BIG win \u2014 on a webinar where you\u2019ll showcase your <a href=\"https:\/\/webinarninja.com\/blog\/scale-online-coaching-business\/\">paid coaching program or course<\/a>.<\/p>\n\n\n\n<p>Be specific! You\u2019re giving away a small, focused result as proof of concept.&nbsp;<\/p>\n\n\n\n<p>Whatever specific mini-problem you address, an audience that needs it is out there. Automating your webinar will increase your chances of finding them.&nbsp;<\/p>\n\n\n\n<p>So don\u2019t be afraid to niche down \u2014 way down.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Promote It<\/h3>\n\n\n\n<p>As with other webinar types, you\u2019ll use the usual promotional channels:<\/p>\n\n\n\n<ul>\n<li><strong>Your highest-trafficked website pages:<\/strong> Usually, that\u2019s the homepage and \u201cAbout\u201d page. Include an embedded registration form, or create pop-ups that lead to your registration page.<\/li>\n\n\n\n<li><strong>Your blog:<\/strong> Write a great post on the topic of your lesson, and include links to your registration page. Share the blog post with your email list and social followers.<\/li>\n\n\n\n<li><strong>Email: <\/strong>At least a week before the webinar, send an invitation to contacts who are warm enough (as in, they engage with your emails and content). Keep it short, sweet, and value-centric.&nbsp;<\/li>\n\n\n\n<li><strong>Social media: <\/strong>Paid ads or regular posts, depending on the size of your following. Pro tip \u2014 don\u2019t let people register right on the social platform. Drive traffic to your website, always, and let them register there.<\/li>\n\n\n\n<li><strong>Podcasts: <\/strong>Either your own, or be a guest on someone else\u2019s. Make sure your reg page has an easy-to-remember URL, or just send them to a page on your site that has a link to your reg page.<\/li>\n<\/ul>\n\n\n\n<p><strong>Crucial:<\/strong> be upfront about the fact that this webinar is automated. Deceit is always bad marketing. Your promotional copy should say something like:<\/p>\n\n\n\n<p><em>\u201cThis free on-demand lesson will show you exactly how to [lesson objective] in just 30 minutes \u2014 whenever it\u2019s convenient for you.\u201d<\/em><\/p>\n\n\n\n<p>In other words, don\u2019t shy away from the fact that it\u2019s not live. Embrace it!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Market Your Automated Webinar | Day 26\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/Fqshaefl1JA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to Execute It<\/h3>\n\n\n\n<p>Structure your automated lesson in a way that\u2019s tight and concise. Let your audience get in, get what they need, and take the next step.<\/p>\n\n\n\n<p><strong>Lesson Dos:<\/strong><\/p>\n\n\n\n<ul>\n<li>Break the information down into subsections. The point is to make it all digestible: nobody likes a lecture, especially when it\u2019s pre-recorded. If you\u2019re helping people with, say, weightlifting, outline the subsections: equipment, form, reps, supplements, etc. We recommend the \u201c5 x 3\u201d method: 5 subtopics, with 3 steps per subtopic. Keep it snappy, moving from one point to the next. You won\u2019t be able to \u201cwork the room\u201d like during a live webinar, so compensate.<\/li>\n\n\n\n<li>Use as many visuals and bits of multimedia, like short videos, as possible.<\/li>\n<\/ul>\n\n\n\n<p><strong>Lesson Don\u2019ts:<\/strong><\/p>\n\n\n\n<ul>\n<li>Do not use your slides as a script. Slides contain cues, not lines. If you\u2019re just reading slides\u2026why host a webinar? Just share the slide deck!<\/li>\n\n\n\n<li>Since it\u2019s automated, feel free to have a script for yourself, but don\u2019t share it with the audience.<\/li>\n<\/ul>\n\n\n\n<p>Once your lesson is recorded, you\u2019ll need to build a marketing structure around it. That includes:<\/p>\n\n\n\n<ul>\n<li>Registration\/Thank You pages<\/li>\n\n\n\n<li>Email Sequences<\/li>\n<\/ul>\n\n\n\n<p>Optionally, you might also include something for attendees to remember you by. Little downloadables, like short e-books or infographics, can keep you in mind after the webinar is over.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Shoot Your Automated Webinar Video | Day 20\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/XwkZkvxUCow?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What to Do Next<\/h3>\n\n\n\n<p>Invite attendees to your live sales webinar!<\/p>\n\n\n\n<p>Create an email campaign for attendees who didn\u2019t respond to the CTA. Remember \u2014 if you were able to help them a little, you can help them a lot.<\/p>\n\n\n\n<p>Your automated webinar was just a taste of what you can do for them. That\u2019s your message.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-qualify-leads-amp-earn-trust-the-live-webinar-lesson\"><span class=\"ez-toc-section\" id=\"Qualify_Leads_Earn_Trust_The_Live_Webinar_Lesson\"><\/span>Qualify Leads &amp; Earn Trust: The Live Webinar Lesson<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What Is a Live Webinar &amp; How to Host One\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/uLAYw9sNT40?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Best for:&nbsp;<\/strong><\/p>\n\n\n\n<ul>\n<li>Authority<\/li>\n\n\n\n<li>Qualifying Leads<\/li>\n\n\n\n<li>Sales<\/li>\n<\/ul>\n\n\n\n<p><strong>Best CTA:<\/strong><\/p>\n\n\n\n<ul>\n<li>Invite to Live Sales Webinar<\/li>\n<\/ul>\n\n\n\n<p>This type represents webinars that sell at their most powerful.<\/p>\n\n\n\n<p>All webinars are \u201ceducational\u201d in some way. But combining great lessons with live interaction is empowering.<\/p>\n\n\n\n<p>A properly executed live educational webinar turns leads into students.&nbsp;<\/p>\n\n\n\n<p>Grateful students become loyal customers.<\/p>\n\n\n\n<p>The key is to prioritize interactivity, engagement, and personal connection.&nbsp;<\/p>\n\n\n\n<p>Share yourself in real time, and the results can be incredible. Let\u2019s go!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why It Works<\/h3>\n\n\n\n<p>When you give someone knowledge and\/or skills in exchange for nothing but their time and contact info, you earn a permanent place on their good side.<\/p>\n\n\n\n<p>We\u2019ve noticed in our own business that some of our biggest \u201cloyalists\u201d didn\u2019t just sign up one day. They attended multiple live webinar lessons. Sometimes 5 or 6.<\/p>\n\n\n\n<p>It took time. It took us giving and giving. But it paid off.<\/p>\n\n\n\n<p>As we like to paraphrase, sell someone a fish, and you earn revenue for a day. Teach someone to fish, and they&#8217;ll buy rods, bait, and tackle from you for a lifetime.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Promote It<\/h3>\n\n\n\n<p>Educational webinars are easier to promote. That\u2019s because you\u2019re not selling a thing \u2014 you\u2019re offering.<\/p>\n\n\n\n<p>Lean into the value of your lesson. Focus on the essential promise, the outcome or \u201cwin\u201d your lesson will provide.<\/p>\n\n\n\n<p>Use the same methods outlined in Chapter X on automated educational webinars. Except now, you\u2019ve got something more enticing to highlight: you.<\/p>\n\n\n\n<p>You\u2019ll be there, live in real time, to take questions and dive deeper.<\/p>\n\n\n\n<p>Segment your email campaigns. Separate \u201ccolder\u201d contacts who\u2019ve never attended your other webinars from \u201cwarmer\u201d contacts who have. For the latter group, reference what they\u2019ve already gotten out of past interactions with you.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Use Live Webinars to Retain More Customers | Day 28\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/fThL4z_4JH4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to Execute It<\/h3>\n\n\n\n<p>Think like a teacher. Start with a learning outcome, then design a well-structured lesson around it.<\/p>\n\n\n\n<p>We recommend finishing this sentence: <em>By the end of the webinar, they [your attendees] will be able to\u2026.<\/em><\/p>\n\n\n\n<p>Design a lesson using the \u201c5 x 3\u201d method. Break your information into 5 steps\/ tips\/ strategies. For each of the 5, provide 3 sub-steps, details, or clarifications.<\/p>\n\n\n\n<p>This works, because it locks the information into attendees\u2019 brains in an actionable way. In other words, they\u2019ll be able to remember and apply your lesson!<\/p>\n\n\n\n<p>At the beginning of the webinar, highlight the learning outcome. Remind them why they signed up, and promise that by the end, they\u2019ll be able to\u2026<\/p>\n\n\n\n<p>Then, deliver.<\/p>\n\n\n\n<p>After the lesson, invite everyone to stick around for a few minutes of Q&amp;A. This gives them a chance to clarify everything they\u2019ve learned.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What to Do Next<\/h3>\n\n\n\n<p>There are two ways to leverage this lesson into sales.<\/p>\n\n\n\n<ol>\n<li><strong>Make a sales offer at the end of the webinar.<\/strong> Be sure to announce that you\u2019ll be doing so at the beginning! Never, ever ambush people with a sales pitch. I like to put the sales offer between the lesson and the Q&amp;A. That way, I\u2019ve delivered what people came for, but they still have a reason to stick around. And of course, make sure that whatever you\u2019re selling is relevant to the pain point of your lesson. Don\u2019t sell a course on accounting after a lesson on marketing, for example.&nbsp;<\/li>\n\n\n\n<li><strong>Invite attendees to a sales webinar.<\/strong> In the following chapters, we\u2019ll discuss both live and automated sales webinars. Sales webinars that convert are only for people who are seriously considering your product. That\u2019s why you invested time into non-sales webinars \u2014 to get people to that point.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Send follow-up emails to attendees with invitations to your sales webinar and\/or reiterations of the sales offer you presented after the lesson. Include access to a replay of the webinar, for reference.<\/p>\n\n\n\n<p>Emails to non-attendees should include access to the replay. If and when they watch it, that should trigger the next emails with an invitation to your sales webinar.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The 3 Components of a Successful Live Online Course (and Why Live Is Better)\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/3Mamp4x8wiE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-turn-listeners-into-leads-the-podcast-based-webinar\"><span class=\"ez-toc-section\" id=\"Turn_Listeners_Into_Leads_The_Podcast-Based_Webinar\"><\/span>Turn Listeners Into Leads: The Podcast-Based Webinar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Grow Your Podcast With Webinars\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/eGbs6VBlT80?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Best for:&nbsp;<\/strong><\/p>\n\n\n\n<ul>\n<li>Generating Leads<\/li>\n\n\n\n<li>Qualifying leads<\/li>\n<\/ul>\n\n\n\n<p><strong>Best CTA:&nbsp;<\/strong><\/p>\n\n\n\n<ul>\n<li>Live sales webinar<\/li>\n<\/ul>\n\n\n\n<p>Got a good podcast going? Got a decent-sized audience?&nbsp;<\/p>\n\n\n\n<p>Well played. Now, let\u2019s capitalize.<\/p>\n\n\n\n<p>The one weakness of a podcast? It\u2019s not much of a lead capture.&nbsp;<\/p>\n\n\n\n<p>There\u2019s nowhere to enter your email address when you listen to a podcast, right?<\/p>\n\n\n\n<p>So, give them a reason to hit your website.<\/p>\n\n\n\n<p>Your podcast can feed your webinars, which feed your sales. It\u2019s just a matter of aligning your webinar to what your podcast audience loves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why It Works<\/h3>\n\n\n\n<p>To your podcast audience, you\u2019re a known quantity. The awareness is there. The trust is there<\/p>\n\n\n\n<p>\u2026or almost there, at least.<\/p>\n\n\n\n<p>So much groundwork has already been laid. It\u2019s just a matter of getting those listeners onto your contact list and into a conversation.<\/p>\n\n\n\n<p>Once your listeners are at your webinar, you can lean on their familiarity with you to deliver a different message \u2014 a Call to Action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Promote It<\/h3>\n\n\n\n<p>Um\u2026use your podcast.<\/p>\n\n\n\n<p>I\u2019m half-joking.<\/p>\n\n\n\n<p>Obviously, promoting your webinar on your podcast is the most direct strategy. Just make sure your landing\/registration page URL is short and easy to remember.<\/p>\n\n\n\n<p>The best way to get people signed up is to devote an episode of your podcast to the <a href=\"https:\/\/webinarninja.com\/blog\/webinar-topic\/\">topic of your webinar<\/a>.<\/p>\n\n\n\n<p>If it\u2019s an educational webinar, discuss one of your \u201c5 x 3\u201d steps. If it\u2019s a sales webinar (more on those in the next chapter), discuss some aspect of the problem your product solves.<\/p>\n\n\n\n<p>But if that\u2019s too direct, consider adding a step. Here are two options:<\/p>\n\n\n\n<ul>\n<li>Instead of asking people to sign up for the webinar, offer a different incentive first, to build your contact list. Direct people to your website homepage to get a free download (e-book, infographic, etc).<\/li>\n\n\n\n<li>Promote your blog on the podcast, and net subscribers from there.<\/li>\n<\/ul>\n\n\n\n<p>A popular podcast is a powerful tool. It\u2019s up to you whether to \u201cfunnel\u201d people directly from podcast to webinar, or from podcast to email list to webinar.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Start a Money-Making Podcast (With Omar Zenhom and John Lee Dumas)\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/17R7rr-64U0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What to Do Next<\/h3>\n\n\n\n<p>Follow the post-webinar procedure for the kind of webinar you ran. See the appropriate chapter based on whether you hosted a Q&amp;A, validation, educational, or sales webinar.<\/p>\n\n\n\n<p>Your podcast can work for all of them!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-close-sales-amp-rake-in-the-revenue-the-live-sales-webinar\"><span class=\"ez-toc-section\" id=\"Close_Sales_Rake_In_The_Revenue_The_Live_Sales_Webinar\"><\/span>Close Sales &amp; Rake In The Revenue: The Live Sales Webinar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Get More Customers With Webinars [Sales Masterclass]\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/2kzt09rvGqQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Best for:&nbsp;<\/strong><\/p>\n\n\n\n<ul>\n<li>Qualifying Leads<\/li>\n\n\n\n<li>Sales<\/li>\n<\/ul>\n\n\n\n<p><strong>Best CTA:&nbsp;<\/strong><\/p>\n\n\n\n<ul>\n<li>Sales Offer<\/li>\n<\/ul>\n\n\n\n<p>Live webinars have fantastic sales conversion rates: 15% \u2013 19%, depending on whom you ask.<\/p>\n\n\n\n<p>This is the home stretch of the \u201cconsideration\u201d stage. Your audience is there because they\u2019re already interested in your product.<\/p>\n\n\n\n<p>They\u2019re warm. They\u2019re qualified. They\u2019re ready.<\/p>\n\n\n\n<p>You just have to bring it home.<\/p>\n\n\n\n<p>Say hello to your new customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why It Works<\/h3>\n\n\n\n<p>Selling isn\u2019t easy.<\/p>\n\n\n\n<p>Many of us independents are uncomfortable thinking of ourselves as \u201csalespeople.\u201d<\/p>\n\n\n\n<p>That\u2019s normal. It\u2019s a version of the \u201cimposter syndrome\u201d that holds so many of us back. It feels unnatural to \u201csell\u201d because we\u2019re conditioned to think of selling as a form of manipulation.<\/p>\n\n\n\n<p>That\u2019s unfortunate, and inaccurate. And webinars are a kind of cure.<\/p>\n\n\n\n<p>By showing up in person, in real time, you\u2019re giving more than a presentation. Yes, you\u2019re pitching your product. But you\u2019re offering yourself up for something more valuable than that.<\/p>\n\n\n\n<p>You\u2019re standing behind your solution. You\u2019re inviting feedback and questions. You\u2019re saying to the audience, <em>\u201cHold me accountable. Tell me what you think. And ask me anything you want.\u201d<\/em><\/p>\n\n\n\n<p>That\u2019s not \u201cselling\u201d in the pejorative sense. That\u2019s honesty.<\/p>\n\n\n\n<p>We live by the adage, \u201cTeach, Don\u2019t Sell.\u201d A live sales webinar is a lesson about your solution to the audience\u2019s pain points.<\/p>\n\n\n\n<p>Think of every product\/service you\u2019ve ever paid for. Now imagine if, before you bought it, you could sit down with whoever made it. Imagine a frank conversation about why it\u2019s the best choice, why it\u2019s right for you, and how to use it.<\/p>\n\n\n\n<p>What could possibly inspire more consumer confidence?<\/p>\n\n\n\n<p>That question isn\u2019t totally rhetorical. There is one thing: the testimony of other consumers. But guess what? You can also include that in your live sales webinar.<\/p>\n\n\n\n<p>A live sales webinar is where you put yourself on the line. You demo your product or service, as much as possible.<\/p>\n\n\n\n<p>You \u201cteach\u201d people that there\u2019s an answer to their needs, and show them what it looks like. And you stand behind it, then and there, in person.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Plan It<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Deliver Sales Offers Through Webinars | Grow Your Sales With Webinars | Day 13\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/TDd2TUTyj4Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Remember: Teach, don\u2019t sell.<\/strong><\/p>\n\n\n\n<p>Think of the webinar as a lesson, just like the educational webinars in chapters 5 and 6. Except the \u201clearning outcome\u201d in this case is something like:<\/p>\n\n\n\n<p><em>By the end of this webinar, attendees will be able to decide with complete confidence whether or not <\/em>[your product\/service] <em>is right for them.<\/em><\/p>\n\n\n\n<p>Note that the outcome isn\u2019t for them to buy your product\/service.<\/p>\n\n\n\n<p>It\u2019s for them to know \u2014 not suspect, not wonder if \u2014 your thing is for them. In some cases, the answer will be \u201cno.\u201d And that\u2019s ok.<\/p>\n\n\n\n<p>In fact, this approach gives you much more credibility, and inspires more trust. You want attendees to win. You don\u2019t want them to buy something that won\u2019t work for them, even if it benefits you in the short term.<\/p>\n\n\n\n<p>This also reduces churn, in the long run.<\/p>\n\n\n\n<p>You\u2019re only selling to people who really will love your product. You\u2019re setting yourself up to earn loyalists, not just customers. That means better outcomes, better reviews, more stable revenue, and a stronger brand.<\/p>\n\n\n\n<p>Let\u2019s break it down step by step.<\/p>\n\n\n\n<p>Begin with a \u201cbefore and after\u201d statement. Paint a picture of their situation without your product\/service. Then contrast that with what happens with your product\/service.<\/p>\n\n\n\n<p><em>Right now, you rely on pre-packaged web design services like Squarespace and Weebly. You\u2019re limited to their templates, and the more unique you want to make your website, the more it costs.<\/em><\/p>\n\n\n\n<p><em>But after you complete my course on web design, you\u2019ll be free to build YOUR website, the way you want, without the restrictions of a website-in-a-box service.&nbsp;<\/em><\/p>\n\n\n\n<p>Then, move on to an outline of what you\u2019ll be teaching. We recommend the following structure:<\/p>\n\n\n\n<ul>\n<li>5 minutes for \u201cMeet &amp; Greet\u201d<\/li>\n\n\n\n<li>30 minutes for your \u201clesson\u201d<\/li>\n\n\n\n<li>7 minutes to pitch your sales offer<\/li>\n\n\n\n<li>Q&amp;A, for as long as it lasts<\/li>\n<\/ul>\n\n\n\n<p>Create a slide presentation. We\u2019ve got a <a href=\"https:\/\/webinarninja.com\/blog\/webinar-presentation\/\">detailed guide to slideshows for sales webinars<\/a>, but here\u2019s the short version:<\/p>\n\n\n\n<ul>\n<li>Title Slide<\/li>\n\n\n\n<li>A \u201ctable of contents\u201d outlining the lesson, sales offer, and Q&amp;A<\/li>\n\n\n\n<li>An \u201cAbout\u201d slide describing your credentials (keep it short)<\/li>\n\n\n\n<li>The lesson slides<\/li>\n\n\n\n<li>Your special sales offer available only on the webinar<\/li>\n\n\n\n<li>Q&amp;A<\/li>\n<\/ul>\n\n\n\n<p>For the lesson, stick with the \u201c5 x 3\u201d method. Except in this case, it\u2019s the steps they\u2019ll take to gain their desired outcome with your product\/service.<\/p>\n\n\n\n<p>Interspersed in your slideshow should be some testimonials, if you have them. I like to bookend the sales offer with those.<\/p>\n\n\n\n<p>If you have the option, bring on a live testimonial, right before the sales offer. Recruit and incentivize a loyalist to hop on, share their success with your product\/service, and stick around for Q&amp;A.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Promote It<\/h3>\n\n\n\n<p>Once again, engage your marketing machine: blog, social media, your homepage, your YouTube channel, and \u2014 crucially \u2014 your other webinars.<\/p>\n\n\n\n<p>Divide your email campaigns into two main segments: \u201ccold\u201d contacts who just subscribed without really engaging, and \u201cwarm\u201d contacts who\u2019ve already attended your previous webinars.<\/p>\n\n\n\n<p>There\u2019s nothing wrong with inviting cold contacts, just as there\u2019s nothing wrong with promoting your sales webinar to strangers on social media. But be realistic in your expectations. Most of these people aren\u2019t ready, so use a light touch.<\/p>\n\n\n\n<p>Short, infrequent invitations are the move. If you pester these contacts, they\u2019ll unsubscribe or worse.<\/p>\n\n\n\n<p>For warm contacts, lean into what they\u2019ve already gotten from you. If they had fun at your Open Q&amp;A, this is a chance to ask more specific questions about your product. If they get a win from your educational webinars, you can give them a bigger one with your product.<\/p>\n\n\n\n<p>You\u2019ve worked hard and earned the right to market more aggressively. Send at least 3 emails in the weeks, days, and hours leading up to the live webinar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Execute It<\/h3>\n\n\n\n<p>Chapter 8 of our How to Run A Webinar guide dives deep into presentation, speaking, and sales skills. For now, keep the following tips in mind:<\/p>\n\n\n\n<p><strong>Use visual aids. <\/strong>Pics, graphs, short videos: anything to break up the \u201cyou talking over a slide\u201d thing. Attention spans are shrinking, and some people are visual learners anyway.<\/p>\n\n\n\n<p><strong>Rephrase. <\/strong>Never say anything once. Restate important points using different phrasing. For example:<\/p>\n\n\n\n<p><em>You can\u2019t spot-reduce fat.&nbsp;<\/em><\/p>\n\n\n\n<ul>\n<li><em>It&#8217;s not possible to choose where, on your body, fat will decrease, no matter what exercise you&#8217;re doing.<\/em><\/li>\n\n\n\n<li><em>Everyone\u2019s genes determine where they gain and lose fat, and in what order. Some of us will lose it from the butt first, others from the midsection.<\/em><\/li>\n\n\n\n<li><em>No exercise can \u201ctarget\u201d fat loss on a specific part of your body. For example, ab exercises can\u2019t burn fat specifically from your belly.<\/em><\/li>\n<\/ul>\n\n\n\n<p>The same words won\u2019t resonate with everyone, so give it two or three iterations.<\/p>\n\n\n\n<p>Practice. Do a dry run or two of every new webinar before you go live. Practice the delivery, managing the media, and transitioning between points.<\/p>\n\n\n\n<p>Vary your voice. Monotones don\u2019t sell. Change the pitch, tone, speed, and volume of your voice as you speak. Get public speaking training if necessary.<\/p>\n\n\n\n<p>Do it standing up.<\/p>\n\n\n\n<p>Get the audience involved. Ask questions to encourage participation, not just attention.<\/p>\n\n\n\n<ul>\n<li><em>\u201cGive me a thumbs up in the chat if you\u2019ve ever experienced <\/em>[common problem].<\/li>\n\n\n\n<li><em>\u201cIn the chat, tell me one thing you want to walk away from this webinar with.\u201d<\/em><\/li>\n\n\n\n<li><em>\u201cWho thinks this won\u2019t work for them, and why?\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t be afraid of your audience\u2019s knowledge. If you\u2019re going to make a point by asking a question, see if they can beat you to it. For example:<\/p>\n\n\n\n<p><em>\u201cDoes anybody know why ab exercises alone can\u2019t get rid of an unsightly gut?\u201d<\/em><\/p>\n\n\n\n<p>If you read the example above, you know the answer. Use \u201cwait time,\u201d and encourage people to guess. Offer praise for any answers you get, even the wrong ones.<\/p>\n\n\n\n<p>Use your webinar platform&#8217;s engagement features. Things like quick polls, Q&amp;A features, and even downloadable &#8220;handouts.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Create Handouts for Your Webinars | Day 24\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/bPwNGzq1ps0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Some platforms have an option where you can invite attendees to share their webcam. If anyone wants to volunteer their own experience, comments, or questions, use that.<\/p>\n\n\n\n<p>Comprehension check. Don\u2019t assume that your points are landing. Ask. <em>\u201cDoes this sound realistic? Give me a \u2018yes\u2019 in the chat if you could see yourself doing this.\u201d<\/em><\/p>\n\n\n\n<p>Invite challenge. Part of sales is addressing objections. Encourage your audience to tell you if they disagree. Ask them why your solution won\u2019t work, and address their concern.<\/p>\n\n\n\n<p>Craft a 100-word offer. Be able to explain, in about 100 words, why your offer makes sense. How is your product\/service different from the rest? What\u2019s the ROI in actual dollars and cents?<\/p>\n\n\n\n<p>Everything you say about your offer should be rooted in this concise, go-to pitch.<\/p>\n\n\n\n<p>Use a script or notes. Do. Not. Read. Your. Slides. To. Your. Audience.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Create a Sales Funnel for Coaching and Training\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/hNLGwmRMVu0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-supplement-your-revenue-while-you-sleep-the-automated-sales-webinar\"><span class=\"ez-toc-section\" id=\"Supplement_Your_Revenue_While_You_Sleep_The_Automated_Sales_Webinar\"><\/span>Supplement Your Revenue (While You Sleep): The Automated Sales Webinar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Run a Great Automated Webinar System | The Best Webinar Tools | Day 5\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/xTnZ2Wmido0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Best for:<\/strong><\/p>\n\n\n\n<ul>\n<li>Qualifying Leads<\/li>\n\n\n\n<li>Sales<\/li>\n<\/ul>\n\n\n\n<p><strong>Best CTA:<\/strong><\/p>\n\n\n\n<ul>\n<li>Sales Offer<\/li>\n<\/ul>\n\n\n\n<p>Automation is tricky.<\/p>\n\n\n\n<p>It has tons of advantages\u2026 but your expectations have to be realistic.<\/p>\n\n\n\n<p>Know what you can and can\u2019t do with automation.<\/p>\n\n\n\n<p>The simple truth? An automated webinar will never sell as much as a live one.<\/p>\n\n\n\n<p>But with the right techniques, you can create an asset that still brings in customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why It Works<\/h3>\n\n\n\n<p>As with the automated educational webinar, the key here is reach.&nbsp;<\/p>\n\n\n\n<p>You can run automated webinars all day, every day if you choose. That means schedules, time zones, and sheer volume are non-issues.&nbsp;<\/p>\n\n\n\n<p>And what automation lacks in sales conversion percentages, it makes up for in raw numbers.&nbsp;<\/p>\n\n\n\n<p>If your live webinar can reach 100 people, a 15% sales conversion rate means 15 sales. Let\u2019s be pessimistic and say your automated webinar gets a 5% conversion rate.&nbsp;<\/p>\n\n\n\n<p>That sounds weak until you realize that your automated webinar can reach 300 people. That&#8217;s still 15 sales \u2014 while you&#8217;re sleeping, mowing the lawn, and finally reading The Brothers Karamazov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Plan It<\/h3>\n\n\n\n<p>First, decide if you want your automated webinar to have a set schedule, or be \u201con demand,\u201d (i.e. available for people to watch whenever).<\/p>\n\n\n\n<p>If you plan on following up in ways that aren\u2019t automated, you may not go with the \u201con demand\u201d option.&nbsp;<\/p>\n\n\n\n<p>You can\u2019t address things like Q&amp;A on an automated webinar, for example. But you can let people submit questions for you to address later, via email or on a future live webinar. You also may want time to analyze statistics after each automated webinar.&nbsp;<\/p>\n\n\n\n<p>Also, bear in mind that an \u201con demand\u201d webinar lacks urgency.&nbsp;<\/p>\n\n\n\n<p>It\u2019s counterintuitive, but some people commit more to showing up when it\u2019s only happening at a set time. Being able to attend whenever can make people so complacent that they just \u201cnever get around to it.\u201d<\/p>\n\n\n\n<p>Of course, \u201con demand\u201d has its advantages, too. So make your choice, set up your webinar and email sequences, and let it rip.&nbsp;<\/p>\n\n\n\n<p>When it comes to your actual presentation, you\u2019ll structure it mostly like a live sales webinar, but with a few key differences. Keep the following in mind:<\/p>\n\n\n\n<p><strong>Don\u2019t fake it.<\/strong> As we discussed in Chapter 5, nothing destroys trust like pretending a recorded webinar is live. The fact that some platforms actually offer \u201csimulated\u201d chat for automated webinars is\u2026shady, at best.&nbsp;<\/p>\n\n\n\n<p>Encourage people to submit questions, even though you\u2019re not there. You can always follow up, or at the very least mine those questions for common pain points.<\/p>\n\n\n\n<p><strong>Swing for the fences<\/strong>. Really go all out with the multimedia, the energy, the presentation. You\u2019re only filming this thing once, and leaving it out there indefinitely.&nbsp;<\/p>\n\n\n\n<p>Do as many takes as it\u2026 um, takes\u2026 to nail every second of it. Take your time.<\/p>\n\n\n\n<p><strong>Keep it tight.<\/strong> Say everything relevant you have to say but in as little time as possible. Without interaction, people lose interest more quickly. Keep the whole thing for around 30 minutes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Automated Webinar Challenge : How to Create an Automated Webinar in 30 Days\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/jl-1Dm0osHo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What to Do Next<\/h3>\n\n\n\n<p><strong>For \u201con-demand\u201d webinars:<\/strong><\/p>\n\n\n\n<p>Reiterate that sales offer with your automated email sequence. Again, you can extend the offer from the webinar for a limited time after they attend. You can also create an alternative offer that\u2019s still exclusive.<\/p>\n\n\n\n<p><strong>For scheduled webinars:<\/strong><\/p>\n\n\n\n<p>Send emails to non-attendee registrants with an invitation to\u2026<\/p>\n\n\n\n<ul>\n<li>Attend the next scheduled automated sales webinar<\/li>\n\n\n\n<li>Sign up for your next live sales webinar<\/li>\n<\/ul>\n\n\n\n<p><strong>Send emails to attendees with\u2026<\/strong><\/p>\n\n\n\n<ul>\n<li>A reiteration of the sales offer, or alternative offer<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-be-the-product-the-paid-webinar\"><span class=\"ez-toc-section\" id=\"Be_The_Product_The_Paid_Webinar\"><\/span>Be The Product: The Paid Webinar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Get Paid for Your Webinar!\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/uQ_PfHjvJZA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>With <a href=\"https:\/\/webinarninja.com\/blog\/paid-webinars\/\">paid webinars<\/a>, the presentation doesn\u2019t sell the product.<\/p>\n\n\n\n<p>The presentation <em>is<\/em> the product.<\/p>\n\n\n\n<p>This is a bit more advanced.<\/p>\n\n\n\n<p>If you haven\u2019t already established a decent following and credible authority, use free webinars to do so first.<\/p>\n\n\n\n<p>But if you have, it\u2019s time to charge for a valuable, expert education in\u2026whatever you do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why It Works<\/h3>\n\n\n\n<p>You\u2019re a known, trusted quantity. You\u2019ve helped people with your unique expertise and experience.<\/p>\n\n\n\n<p>Think of it as a mini course. People pay thousands for instruction from thought leaders and influencers.<\/p>\n\n\n\n<p>This is where you literally cash in on the credibility you\u2019ve built up. All those blog posts, videos, books, and \u2014 wait for it \u2014 webinars brought you to this moment.<\/p>\n\n\n\n<p>Now, you\u2019re not in the market for \u201cattendees.\u201d You\u2019re in the market for students.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Plan It<\/h3>\n\n\n\n<video preload=\"auto\" autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"300\" height=\"150\">\n<source src=\"https:\/\/webinarninja.com\/blog\/wp-content\/uploads\/2024\/06\/Webinar-Series-Landing-Page-Header_Compressed.mp4\" type=\"video\/mp4\" \/>\n<\/video>\n\n\n\n<p>First, figure out what pain points are the highest priority for your audience. Obviously, your special expertise can address these things.<\/p>\n\n\n\n<p>Your lesson can\u2019t just be useful \u2014 it has to be near the top of your audience\u2019s \u201cI need help with this\u201d list.<\/p>\n\n\n\n<p>Be strategic. Track the pain points your attendees reveal to you in other webinars (in chat, Q&amp;A, etc). Determine which problems come up the most.<\/p>\n\n\n\n<p><strong>For example\u2026<\/strong><\/p>\n\n\n\n<p>Say you coach copy and content writers. Over multiple free webinars, you ask what attendees\u2019 greatest challenges are. They come up with things like\u2026<\/p>\n\n\n\n<p>\u201cDon\u2019t know enough about SEO.\u201d<\/p>\n\n\n\n<p>&nbsp;\u201cHave trouble navigating WordPress.\u201d<\/p>\n\n\n\n<p>\u201cDon\u2019t know how to segment my contact list of potential clients.\u201d<\/p>\n\n\n\n<p>Categorize the pain points. Create a shorthand for each problem: Tech, Email marketing,&nbsp; SEO. Populate a spreadsheet of poll responses, questions, and chat comments.<\/p>\n\n\n\n<p>See what jumps out. Then dig deeper.<\/p>\n\n\n\n<p>Get even more specific. Suppose SEO comes up a lot. Create a separate list of what aspects of SEO hurt the most. Keyword strategy. Featured snippets. Technical SEO.<\/p>\n\n\n\n<p>Whichever comes up the most is your topic.<\/p>\n\n\n\n<p>The key is to consistently track pain points over time, across multiple free webinars and other interactions.<\/p>\n\n\n\n<p>Next, decide what type of paid webinar you\u2019ll run. Your options include:<\/p>\n\n\n\n<ul>\n<li><strong>Single Webinar:<\/strong> A one-time \u2014 but really thorough \u2014 lesson. It should be at least an hour. It should be dense. And it should include free replay access.<\/li>\n\n\n\n<li><strong>Series Webinar: <\/strong><a href=\"https:\/\/webinarninja.com\/series-webinars\/\">Series webinars<\/a> are multiple webinars tackling a topic over several hours.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What Is a Webinar Series &amp; How to Create One\" width=\"1120\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/5u2keyQEDbc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Consider selling each webinar session individually. You can charge less for the first session to get more people in. Offer a bulk discount for buying all the sessions at once.<\/p>\n\n\n\n<ul>\n<li><strong>Paid Replays<\/strong>: Offer a lesson that\u2019s free to attend live, but charge for access to a replay.<\/li>\n<\/ul>\n\n\n\n<p>(That one\u2019s a little different. It\u2019s more of a way to increase attendance for free live webinars. But it\u2019s a strategy that\u2019s worked to raise revenue for some.)<\/p>\n\n\n\n<p>Finally, plan the lesson.<\/p>\n\n\n\n<p>Use the same principles and structure you would for any webinar lesson, but\u2026more.<\/p>\n\n\n\n<p>The learning objective should be something difficult or impossible to learn elsewhere, at least for free. Your \u201c5\u00d73\u201d might be a \u201c10\u00d75,\u201d or several \u201c5\u00d73\u2019s\u201d in a row.<\/p>\n\n\n\n<p>Create valuable digital materials for attendees to keep: SOP (Standard Operating Procedure) documents with step-by-step instructions, infographics, e-books, and even video files.<\/p>\n\n\n\n<p>Give attendees any materials that would help them replicate the lesson objective in the future.<\/p>\n\n\n\n<p>Leave plenty of time to address every question, thoroughly. No one should leave a paid webinar still confused about something.<\/p>\n\n\n\n<p>Consider bringing other experts in as co-hosts or guests.<\/p>\n\n\n\n<p><strong>A Note On Pricing<\/strong><\/p>\n\n\n\n<p>Charge too little, and it\u2019ll send the wrong message. Charge too much, and people won\u2019t come.<\/p>\n\n\n\n<p>Figure out what the skill you\u2019re teaching is worth \u2014 literally, in dollars and cents.<\/p>\n\n\n\n<p>For example: If the SEO skills you impart can allow freelancers to raise their rates to\u2026say, $400 per blog post, then charging $200 makes sense.<\/p>\n\n\n\n<p>Finally, make sure your webinar looks and feels like it\u2019s worth the money. Invest in high-quality equipment (you can see our recommendations here). Get your <a href=\"https:\/\/webinarninja.com\/blog\/webinar-background-guide\/\">background right<\/a>. Dress like a pro.<\/p>\n\n\n\n<p>And practice the hell out of it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Promote It<\/h3>\n\n\n\n<p>Getting people to show up to a webinar is one thing. Getting them to <em>pay<\/em> for it is a question of value.<\/p>\n\n\n\n<p>You have to communicate the ROI (Return on Investment). As discussed above, it\u2019s about contrasting the value and the price.<\/p>\n\n\n\n<p>Value &gt; Price. The bigger the difference, the more people sign up.<\/p>\n\n\n\n<p>And of course, the standard channels apply.<\/p>\n\n\n\n<ul>\n<li>Write blog posts related to the topic, and link or embed your registration form.<\/li>\n\n\n\n<li>Pose pain-point-oriented \u201cyes\u201d questions (\u201cAre you overwhelmed by keyword tools?\u201d) on social media, linked to your registration page.<\/li>\n\n\n\n<li>Promote the webinar on your podcast, or go on someone else\u2019s.<\/li>\n\n\n\n<li>Email your list, especially previous webinar attendees.<\/li>\n<\/ul>\n\n\n\n<p>But above all, use webinars.<\/p>\n\n\n\n<p>Put in the time on free lessons. Give people wins. Help people for nothing, and they won\u2019t think twice about paying you when the time comes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What to Do Next<\/h3>\n\n\n\n<p>Yes, you already know <a href=\"https:\/\/webinarninja.com\/blog\/how-to-monetize-webinars\/\">how to monetize webinars<\/a>, right? But that doesn\u2019t mean there\u2019s no follow-up.<\/p>\n\n\n\n<p>Check in with attendees on the days, weeks, and months after your webinar. Consider including satisfaction surveys and polls. This serves two purposes:<\/p>\n\n\n\n<ul>\n<li><strong>Creating \u201cloyalists.\u201d <\/strong>Make sure they\u2019re actually using the skills you imparted and getting the results they paid for.<\/li>\n\n\n\n<li><strong>Gathering testimonials.<\/strong> Nothing promotes a brand better. Get every bit of good feedback you can, and ask if you can use it for marketing purposes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-create-webinars-that-convert\">Ready to Create Webinars That Convert?<\/h2>\n\n\n\n<p>Creating webinars that not only captivate but also convert your audience requires strategic planning, engaging content, and robust follow-up. By adhering to the process\u2014from understanding your audience&#8217;s needs and crafting compelling content to using the right promotional strategies and engaging effectively during the webinar\u2014you can significantly increase your chances of conversion. Besides, success in webinars is not just about the presentation itself but also about the tools you use. Understanding the key differences in a <a href=\"https:\/\/webinarninja.com\/blog\/webinars-vs-meetings-platforms\/\">meetings vs webinars<\/a> comparison can also help in selecting the right format to maximize audience engagement and conversion.<\/p>\n\n\n\n<p>One such powerful tool is WebinarNinja, which stands out due to its comprehensive features designed to maximize engagement and conversion rates. It offers <a href=\"https:\/\/webinarninja.com\/blog\/webinar-landing-page-examples\/\">customizable landing pages<\/a>, real-time analytics, interactive polls, and automated email sequences.&nbsp;<\/p>\n\n\n\n<p>These features are tailored to enhance attendee interaction and provide valuable insights into their preferences, making it an excellent choice for creating high-converting webinars.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webinars are like any other marketing tool. They work best when the goal is to trigger the right action at the right time.&nbsp; Do you want people to\u2026 Whatever the goal, use the right type of webinar for that goal.&nbsp; Live or automated? Solo or co-hosted? Paid or free? Think of this guide as your&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3524,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[974],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinars That Convert: Templates &amp; Proven Tips<\/title>\n<meta name=\"description\" content=\"Create webinars that convert with proven templates and strategies. Learn promotion tips and follow-up practices for higher sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webinarninja.com\/blog\/webinars-that-convert\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Webinars That Convert: A Complete Playbook\" \/>\n<meta property=\"og:description\" content=\"From raising brand awareness to inspiring customer loyalty, there&#039;s a webinar for every stage of the funnel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webinarninja.com\/blog\/webinars-that-convert\/\" \/>\n<meta property=\"og:site_name\" content=\"WebinarNinja\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-04T09:51:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T09:41:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webinarninja.com\/blog\/wp-content\/uploads\/2020\/08\/Feature_WN_How-to-Create-Webinars-That-Convert-8-Proven-Examples.png\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Omar Zenhom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"8 Webinars That Convert: A Complete Playbook\" \/>\n<meta name=\"twitter:description\" content=\"From raising brand awareness to inspiring customer loyalty, there&#039;s a webinar for every stage of the funnel.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Omar Zenhom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Webinars That Convert: Templates & Proven Tips","description":"Create webinars that convert with proven templates and strategies. 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