How to Create an Automated Webinar That Converts
Get more leads & better ROI with webinars that run on autopilot
Creating an automated webinar involves four major phases
In this initial phase, you must plan for success by ensuring you have the right tools and a specific topic for your webinar. The topic should be compelling and relevant to your audience, and your offer must be congruent with the webinar content.
This phase outlines the promises and outcomes you aim to deliver to your attendees. Planning the transition from the workshop content to the offer is also crucial to maintaining a seamless and engaging experience for the audience.
Pre-production focuses on outlining the workshop content and creating presentation slides. This phase is about detailed preparation, including scripting the content, designing slides, and planning the delivery of the offer.
It is crucial to ensure that the workshop content is engaging and provides clear value to the attendees. This phase also involves preparing all the materials needed for recording the webinar, such as ensuring that you have the necessary software and hardware.
In this phase, you build out the actual webinar using good software, such as WebinarNinja. This includes creating a high-quality registration page, a compelling thank you page, and setting up email sequences for reminders and follow-ups.
Recording a high-quality video is key, whether it involves screen recordings, live video, or a combination of both. The goal is to produce a polished and professional video that effectively communicates the content and engages the audience.
Marketing and follow-up are crucial to filling your webinar and converting attendees into leads and customers. This phase involves promoting the webinar through various free and paid channels to attract registrants. After the webinar, it's important to have a robust follow-up sequence in place, including reminder emails, thank you emails, and sales offers.
Effective follow-up ensures that attendees are well-informed about your products or services and understand the next steps in their journey with your brand. This phase also includes handling counter-offers and maximizing the opportunities for automated sales.
Automated webinars offer several significant advantages that can benefit your business in various ways. Some of these are as follows
Automated webinars serve as a trust-building machine. They offer a consistent, professional experience every time, making them reliable. They also allow for regular interaction, delivering value and showing you care about your audience.
One of the major advantages of automated webinars is their ability to generate leads continuously. Unlike live webinars, which can only be conducted at specific times, automated webinars can run on autopilot, allowing you to capture leads around the clock.
While live webinars might attract a large number of attendees at once, automated webinars can ultimately gather more attendees over time. Since automated webinars can be scheduled to run multiple times a day, they provide more opportunities for people to attend at their convenience, leading to higher total attendance over a given period.
Automated webinars are particularly effective for products or services priced at $2,000 or less. They can automate the sales process by presenting offers during the webinar and following up with a sequence of emails. This continuous engagement and reminder system helps convert leads into customers more efficiently.
Automated webinars build brand affinity by repeatedly exposing your audience to your brand. From the registration page to the follow-up emails, every interaction reinforces your brand presence, helping attendees become more familiar and comfortable with your business.
Automated webinars allow you to scale your efforts without being constrained by time. They free up your schedule, enabling you to focus on other critical aspects of your business, such as product development, marketing, and customer service, while still engaging and converting leads.
Automated webinars provide an opportunity to generate and nurture leads by offering valuable content and maintaining regular contact. Through the webinar and subsequent follow-up emails, you can guide potential customers through the sales funnel, building trust and demonstrating the value of your offerings.
It’s quite natural to lose track and make mistakes that hinder the outcomes of automated webinars. Here are some of the common elements you should take care of when creating automated webinars
The first mistake to avoid is not being transparent. Always inform your audience that the webinar is automated. This honesty builds trust, which is the foundation of any successful webinar. If attendees discover that the webinar is not live and you did not disclose this, it can damage your credibility.
Another common mistake is using content that is not meant for an automated webinar. Repurposing live webinar recordings can work, but it’s not as effective. Create content specifically for automation to maximize engagement and conversion rates.
Not making the webinar engaging is another pitfall. Even though it’s automated, you should interact with your audience by asking questions, running polls, and encouraging note-taking. This keeps the attendees involved and attentive throughout the session.
Avoid creating an automated webinar without a comprehensive system. It’s not just about recording a video and uploading it. You need a detailed plan that includes pre-webinar preparation, content creation, delivery, and post-webinar follow-up. This system ensures all aspects of the webinar are optimized for success.
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