How to Use Webinars for Sales

Learn how to create sales webinars that grow your business

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Automate webinars to convert more leads
Build trust with the audience with high-value content
Connect & engage with potential customers
Attract leads & guide them through the sales funnel

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30,000+ businesses & 3 million+ webinars delivered 10 million+ leads captured

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What Is a Sales Webinar?

A sales webinar is an online presentation aimed at promoting and selling a product, service, or idea. Think of it as an interactive event that helps disseminate valuable information, enhance brand credibility, and reach prospective customers across the globe. You can use webinars for sales to attract leads, nurture them, and close the deal, all while showcasing products or services in a new light.

How to Create an Automated Sales Webinar

Learn how to get more customers to buy your courses, coaching, or products without complicated funnels or over-hyped marketing. Let automated webinars do the work for you. Join the 30-day Automated Webinar Challenge to start growing your sales today!

Why Use Webinars in Your Sales Funnel

Webinars are highly scalable – so you can attract more customers and deliver your sales pitch to a wide audience. Foster a deeper connection by offering exclusive value to your webinar attendees. Elevate your sales potential with the opportunity to upsell and cross-sell through webinars.

Attract new customers
Deliver your sales pitch effectively
Offer exclusive value to attendees
Upsell and cross-sell

How to Create Sales Webinars That Convert

Step by step guide to create webinars that not only attract but inspire your audience to take action

Step 1: Know Your Audience

Understand their needs and interests to tailor your content, making it more engaging and relevant.

Step 2: Set Clear Goals

Define what you aim to achieve with your webinar, guiding its structure and content.

Step 3: Create Engaging Content

Use a mix of informative and visually appealing content that addresses the audience's problems, supported by real-life examples and testimonials.

Step 4: Personalize the Experience

Segment your audience and personalize the webinar content to match their specific interests and needs.

Step 5: Offer Exclusive Incentives

Provide exclusive offers or bonuses for webinar attendees. Special discounts, free trials, or access to premium content can incentivize immediate action and make the webinar more appealing.

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High-Converting Sales Webinar Types

Want some ideas for your next sales webinar? Check out these high-converting webinar types:

Automated Webinar

Open Q&A Webinar

Live Sales Webinar

Idea Validation Webinar

Hybrid Webinars

Co-Hosted Webinar

Series Webinar

Podcast-Based Webinar

How to Deliver Sales Offers Through Webinars

Delivering offers through sales webinars requires a balance between educational content and persuasive sales pitches. Learn how you can create value for the audience while guiding them toward making a purchase through offers.

Watch: How to Deliver Sales Offers Through Webinars | Grow Your Sales With Webinars

1

Build Anticipation

Before diving into the sales offer, build anticipation and demonstrate value. Share insights, trends, case studies, or success stories. This keeps your audience engaged and establishes the context for why your offer is relevant and valuable to them.

2

Seamlessly Integrate Your Sales Offer

Introduce the sales offer in a way that feels like a natural part of the conversation. Focus on how the product or service addresses the needs and challenges of the audience. Showcase your product in action through live demos or walkthroughs, making the value proposition clear and compelling.

3

Create Urgency & Scarcity

Offer exclusive discounts, limited-time offers, or special bonuses for webinar attendees. Make it clear that these offers are only available to participants and for a limited time, encouraging immediate action.

4

Provide a Clear Call-to-Action (CTA)

Whether it’s to make a purchase, sign up for a free trial, or schedule a consultation, make sure your CTA is specific, straightforward, and easy to follow. Provide direct links or instructions on how to take advantage of the offer, removing any barriers to conversion.

5

Follow-Up Post-Webinar

After the webinar, follow up with attendees and registrants who didn’t attend, sharing the webinar recording along with a reminder of the sales offer. Tailor your follow-up messages to different audience segments based on their engagement during the webinar to increase the likelihood of conversion.

How to Conduct Engaging Sales Webinars

Keep webinar attendees engaged

Engage with your potential customers during sales webinars in real time. WebinarNinja offers powerful engagement features like chat, Q&A, and polls to help you get deeper insights into your attendees. Bring your attendees to the stage as presenters during the webinar.

Polls

Keep your audience engaged and gather instant feedback by integrating polls into your sales webinar.
Chat

Let attendees chat in real time. Analyze and dig deeper into what your audience wants.
Q&A

Boost participant interest and address specific concerns by dedicating a segment to Q&A.
Audience Presenters

Elevate your webinar's interactivity by inviting audience members to present their insights.

Polls

Keep your audience engaged and gather instant feedback by integrating polls into your webinar.

Status of your training programs at a glance

Chat

Let attendees chat in real time. Analyze and dig deeper into what your audience wants.

Q&A

Boost participant interest and address specific concerns by dedicating a segment to Q&A.

Audience Presenters

Elevate your webinar's interactivity by inviting audience members to present their insights.

Top Webinar Software Features That Help Grow Sales

Built-in Landing Pages

Quickly create your unique, branded, high-converting landing page.
Integrations

Love what you’re using? WebinarNinja integrates with all your favorite CRM and email software.
Handouts

Give attendees useful downloadables during the webinar.
Audience Presenters

Bring attendees "on stage" with you during the webinar for the ultimate engagement.
Paid Webinars

Sometimes, the lesson is the product. Create paid webinars with seamless payment processing at registration.
Built-in email

Send automatic notifications, reminders, thank-yous, and follow-ups with ease.
Analytics

See who registered, who attended, who clicked, who purchased, & more. Track your Facebook ad performance with your unique pixel.
Multi-function Chat

Group chat, private chat, questions, polls, and more in one easy interface.
Offers

Create attractive, pre-packaged, high-converting sales offers to embed into your presentations.
Customize in any Language

Customize registration & thank you pages, forms, emails, buttons, and more in any language. Seriously, any language. If you can type it, you can use it.

Built-in Landing Pages

Quickly create your unique, branded, high-converting landing page.

Integrations

Love what you’re using? WebinarNinja integrates with all your favorite CRM and email software.

Handouts

Give attendees useful downloadables during the webinar.

Audience Presenters

Bring attendees "on stage" with you during the webinar for the ultimate engagement.

Paid Webinars

Sometimes, the lesson is the product. Create paid webinars with seamless payment processing at registration.

Built-in email

Send automatic notifications, reminders, thank-yous, and follow-ups with ease.

Analytics

See who registered, who attended, who clicked, who purchased, & more. Track your Facebook ad performance with your unique pixel.

Multi-function Chat

Group chat, private chat, questions, polls, and more in one easy interface.

Offers

Create attractive, pre-packaged, high-converting sales offers to embed into your presentations.

Customize in any Language

Customize registration & thank you pages, forms, emails, buttons, and more in any language. Seriously, any language. If you can type it, you can use it.

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Webinar Analytics Makes Growth Easy

Grow your sales with valuable insights

Use webinar analytics to identify who your most engaged participants are and follow up with them promptly. Gather customer insights and fine-tune your sales strategy. See who signed up, who registered, how many people watched the replay, who clicked on your offer, and more.

Identify high-value leads through sales webinars
Track participation & engagement
Optimize your sales strategy
Monitor sign-ups, session replays & more

Ready to Be a Webinar Ninja?

Sign up for the best all-in-one webinar software that’s designed to help you teach, improve marketing, and grow your sales.

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Everything You Need to Grow Sales via Webinars

Supports All Devices

Attend webinars on any browser, computer, phone, or tablet.

Out-of-Box Experience

No download, installation, or technical expertise needed.

GDPR Compliant

Our software complies with international privacy laws and regulations.

Share Webinars

Promote your webinars on social media & other channels.

Add to Calendar

Boost attendance with one-click calendar integration.

Thank You Page Redirect

Send registrants to your website or a URL of your choice, immediately after signup.

View All Features

Our Delighted Customers

Delightful solution to earn more through high-value content

Optimizing for the customer journey is crucial and WebinarNinja knows it. We love that they offer a gated landing page option to charge for events, which is an excellent option for hosting online conferences or other high-value content alongside regular webinar programming.

Sarah Chambers

Hubspot
Unmatched engagement tools that transform my instruction sessions

WebinarNinja is the best tool for high-quality training or coaching. You can really increase engagement, which helps people solidify their experience. This is one of the the big reasons I like it for instruction, whether you are coaching, teaching or onboarding a new employee.

Neil Patel

NeilPatel.com
The perfect webinar solution that does it all

We tried almost every webinar platform. Every single one we tried, we had to dump. Then we tried WebinarNinja, and it was absolutely brilliant. WebinarNinja is our go-to platform.

Michael Port

New York Times Best Selling Author
Swift webinar creation with a marketing boost

Our platform of choice is WebinarNinja. It's easy to use and comes loaded with a ton of marketing materials, like sign-up and thank-you pages, out of the box. You can set up a webinar in less than it takes to find a new binge-worthy series on Netflix.

Lauren Cochran

Podia
Effortless & dependable

I'm a big fan of WebinarNinja. Simple to use platform, very reliable.

Martin Bamford

Professional Photographer
Best webinar tool to attract & engage

I know it's subjective, but I think WebinarNinja has one of the best-looking designs for everything from the dashboard to the webinar registration and thank you pages to your attendees experience.

Ross Winn

Podcast Insights
Must-have webinar tool for marketers

WebinarNinja is the best webinar software for marketers who want to use a solid webinar platform that is loaded with modern features.

David Hartshorne

Blogging Wizard
Stellar support that goes beyond expectations

WebinarNinja's support is incredibly helpful and super responsive. I've never had someone reach out and answer my questions that fast!

Crystal Pecora

Homeless Training