Setting up an automated webinar system involves careful planning, production, and execution. Here's a step-by-step guide:
First, select a webinar platform that supports automated webinars and integrates seamlessly with your email marketing software. The platform must offer features like automated email sequences, engagement tools (such as polls and Q&A), and detailed analytics to track performance.
Next, identify a compelling topic that addresses a significant pain point for your audience. The topic should be something they are eager to learn about and find valuable.
Decide what you want attendees to do at the end of the webinar. This could be signing up for a newsletter, purchasing a product, booking a consultation, or any other specific action.
Create a detailed lesson plan for your webinar, similar to an educational outline. This plan should ensure that the content flows logically and covers all key points comprehensively.
Design clear and concise presentation slides highlighting your webinar's main points. Use bullet points to avoid overcrowding slides with text, making it easier for attendees to grasp the key messages.
Develop a smooth and natural transition from the educational content to your offer. This involves crafting a narrative that logically leads to your call to action, ensuring it doesn’t feel forced or overly promotional.
Create a compelling landing page for the webinar that clearly communicates the value of attending. Highlight the key benefits and learning outcomes to entice visitors to register. Include a clear and prominent call to action, too.
Design a thank you page that attendees see after registering for the webinar. This page should reinforce the value of attending and provide additional instructions or resources to help them prepare.
Create a series of email sequences to remind attendees about the upcoming webinar and keep them engaged. These sequences should include pre-webinar reminders, tips on what to expect, and post-webinar follow-ups.
Record your webinar video with a focus on good lighting, clear audio, and a professional background. At the beginning of the video, mention that it is an automated webinar to build trust with your audience.
Here are some expert tips and tricks to get email subscribers quickly with automated webinars
Always disclose that your webinar is automated. This builds trust with your audience right from the start.
Simplify your approach by focusing on one key objective: building trust. All your efforts should aim at creating a trustworthy relationship with your audience.
Use automated webinars as a high-value content offer. People are more willing to give their email addresses for a webinar than for a simple PDF or eBook.
Your registration page should clearly outline the benefits of attending the webinar. Use engaging visuals and concise language to convey the value.
Set up automated sequences for registration, reminders, and follow-up emails. This ensures consistent communication and keeps your audience engaged.
Even though the webinar is automated, you can include engaging elements like polls, handouts, and rhetorical questions to keep the audience involved.
Outline your webinar content carefully. Ensure it’s structured and concise, delivering valuable information in a clear and organized manner.
Ensure your call to action (CTA) at the end of the webinar is congruent with the webinar content. This makes it easier for the audience to take the next step.
If your main offer is not immediately accepted, prepare a secondary, lower-priced offer. This keeps potential customers engaged and opens up future opportunities for higher-value sales.
Use your automated webinar to create multiple touchpoints with your brand. This will help build brand recognition and trust over time.
Have a robust follow-up sequence to re-engage those who attended the webinar but didn’t immediately convert. This can include reminders, additional offers, or valuable content.
Collect feedback through polls or surveys during and after the webinar to understand your audience better and improve future webinars.
WebinarNinja is a powerful platform designed to create effective sales webinars. Here are some ways in which it assists you in creating automated webinars to kickstart your email subscriber list:
One of the primary ways WebinarNinja helps you generate email subscribers is by emphasizing transparency. When setting up automated webinars, the platform encourages you to inform your audience that the webinar is pre-recorded. This honesty builds trust.
Automated webinars provide high-value content that encourages viewers to exchange their email addresses for access. Unlike simple downloadable resources, webinars offer in-depth training and insights.
It allows you to create stunning registration and thank-you pages that clearly outline the benefits of attending your webinar. This visual appeal, combined with well-organized and high-quality video content, enhances the perceived value of your webinars.
With WebinarNinja, you can set up automated registration, reminder, and follow-up email sequences. This ensures consistent communication with your audience, keeping them engaged and increasing the chances of conversion.
The tool includes various interactive elements such as polls, handouts, and rhetorical questions that keep the audience engaged throughout the webinar. This interactivity makes the webinar experience more enjoyable & reinforces content value.
It helps you create strategic offers that align with your webinar content, making it easier for the audience to take the next step. Besides, by providing counter offers, you can capture those who might not be ready for the main offer.