How to Use Webinars for Lead Generation

Turn your webinars into lead magnets

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Get passive leads with automated webinars
Engage with Q&A, polls & follow-up emails
Drive registrations with high-converting pages
Track key engagement metrics

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30,000+ businesses & 3 million+ webinars delivered 10 million+ leads captured

Real-Life Customer Success Stories

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What Is a Lead Generation Webinar?

A lead generation webinar is an online seminar designed to attract potential customers by offering valuable content. It serves as a marketing strategy to gather contact information from interested participants, helping nurture these leads through follow-up communications and eventually converting them into customers. By providing insightful and relevant content through your webinars, you can engage with a targeted audience, establishing credibility and trust.

How to Create an Automated Webinar for Lead Generation

An automated webinar can enable you to capture leads and engage with the audience 24/7. Learn how to craft an automated webinar designed for lead generation, covering key strategies for content creation, engagement techniques, platform selection, and follow-up processes to convert attendees into valuable leads effectively.

Why Use Webinars for Lead Generation

Attract, engage & convert

Webinars for marketing can be the ultimate lead magnet, enabling you to capture your target audience's attention by delivering content that resonates with their needs and interests. Foster engagement through interactive elements, making each attendee feel valued. Encourage conversions with strategic call-to-actions and tailored offers. Strengthen connections with thoughtful follow-ups, nurturing leads into lasting relationships.

Attract a targeted audience with highly relevant content
Engage participants with Q&A, polls & more
Convert attendees with CTAs & exclusive offers
Nurture relationships with post-webinar follow-ups

Top Webinar Software Features That Help Generate Leads

Built-in Landing Pages

Quickly create your unique, branded, high-converting landing page.
Integrations

Love what you’re using? WebinarNinja integrates with all your favorite CRM and email software.
Handouts

Give attendees useful downloadables during the webinar.
Audience Presenters

Bring attendees "on stage" with you during the webinar for the ultimate engagement.
Paid Webinars

Sometimes, the lesson is the product. Create paid webinars with seamless payment processing at registration.
Built-in email

Send automatic notifications, reminders, thank-yous, and follow-ups with ease.
Analytics

See who registered, who attended, who clicked, who purchased, & more. Track your Facebook ad performance with your unique pixel.
Multi-function Chat

Group chat, private chat, questions, polls, and more in one easy interface.
Offers

Create attractive, pre-packaged, high-converting sales offers to embed into your presentations.
Customize in any Language

Customize registration & thank you pages, forms, emails, buttons, and more in any language. Seriously, any language. If you can type it, you can use it.

Built-in Landing Pages

Quickly create your unique, branded, high-converting landing page.

Integrations

Love what you’re using? WebinarNinja integrates with all your favorite CRM and email software.

Handouts

Give attendees useful downloadables during the webinar.

Audience Presenters

Bring attendees "on stage" with you during the webinar for the ultimate engagement.

Paid Webinars

Sometimes, the lesson is the product. Create paid webinars with seamless payment processing at registration.

Built-in email

Send automatic notifications, reminders, thank-yous, and follow-ups with ease.

Analytics

See who registered, who attended, who clicked, who purchased, & more. Track your Facebook ad performance with your unique pixel.

Multi-function Chat

Group chat, private chat, questions, polls, and more in one easy interface.

Offers

Create attractive, pre-packaged, high-converting sales offers to embed into your presentations.

Customize in any Language

Customize registration & thank you pages, forms, emails, buttons, and more in any language. Seriously, any language. If you can type it, you can use it.

Get Started Free

Get a Demo

How to Create High-Converting Webinar Registration Pages

Get more webinar attendees & leads

Crafting compelling webinar registration pages helps boost your attendee numbers and lead generation significantly. Design landing pages that captivate your target audience, employing strategic calls-to-action, persuasive copy, and engaging visuals. Maximize your lead generation webinar's potential by ensuring every element of your registration page is optimized to attract and convert.

How to Keep Your Webinar Audience Engaged

Powerful engagement tools for marketing webinars

Elevate audience involvement in your webinars and gather more leads by utilizing powerful engagement tools. Implement polls to gather real-time feedback and foster a sense of community through interactive chats. Encourage questions with a dedicated Q&A segment, transforming attendees into active participants. Invite audience members to become presenters, adding a dynamic layer to your presentation.

Polls

Keep your audience engaged and gather instant feedback by integrating polls into your webinar.
Chat

Let attendees chat in real time. Analyze and dig deeper into what your audience wants.
Q&A

Boost participant interest and address specific concerns by dedicating a segment to Q&A.
Audience Presenters

Elevate your webinar's interactivity by inviting audience members to present their insights.

Polls

Keep your audience engaged and gather instant feedback by integrating polls into your webinar.

Chat

Let attendees chat in real time. Analyze and dig deeper into what your audience wants.

Q&A

Boost participant interest and address specific concerns by dedicating a segment to Q&A.

Audience Presenters

Elevate your webinar's interactivity by inviting audience members to present their insights.

Ready to Generate Qualified Leads Effortlessly?

Transform your lead generation strategy with an advanced webinar platform.

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How to Track Your Webinar Engagement

Access comprehensive webinar statistics

Use engagement analytics to identify high-value prospects. Keep a close eye on attendance and engagement levels. Utilize these insights to fine-tune your content, ensuring it resonates with your audience. Tailor your follow-up efforts by segmenting attendees based on their interaction, enhancing the effectiveness of your lead generation and nurturing strategies.

Identify high-value prospects
Monitor attendance & engagement levels
Optimize your webinar strategy
Personalize follow-up strategies by segmenting your audience

How to Create Compelling Offers for Webinars

Get more leads with effective webinar offers

Learn how to craft compelling offers for webinars to boost your lead generation. Discover strategies for developing irresistible offers that attract attendees. Ensure each webinar not only provides value but also captures your target audience's attention, effectively converting prospects into leads.

Everything You Need to Generate Leads via Webinars

Supports All Devices

Attend webinars on any browser, computer, phone, or tablet.

Out-of-the-box Experience

No download, installation, or technical expertise needed.

GDPR Compliant

Our software complies with international privacy laws and regulations.

Share Webinars

Promote your webinars on social media & other channels.

Add to Calendar

Boost attendance with one-click calendar integration.

Thank You Page Redirect

Send registrants to your website or a URL of your choice, immediately after signup.

View All Features

Join Our Thriving Community

Delightful solution to earn more through high-value content

Optimizing for the customer journey is crucial and WebinarNinja knows it. We love that they offer a gated landing page option to charge for events, which is an excellent option for hosting online conferences or other high-value content alongside regular webinar programming.

Sarah Chambers

Hubspot
Unmatched engagement tools that transform my instruction sessions

WebinarNinja is the best tool for high-quality training or coaching. You can really increase engagement, which helps people solidify their experience. This is one of the the big reasons I like it for instruction, whether you are coaching, teaching or onboarding a new employee.

Neil Patel

NeilPatel.com
The perfect webinar solution that does it all

We tried almost every webinar platform. Every single one we tried, we had to dump. Then we tried WebinarNinja, and it was absolutely brilliant. WebinarNinja is our go-to platform.

Michael Port

New York Times Best Selling Author
Swift webinar creation with a marketing boost

Our platform of choice is WebinarNinja. It's easy to use and comes loaded with a ton of marketing materials, like sign-up and thank-you pages, out of the box. You can set up a webinar in less than it takes to find a new binge-worthy series on Netflix.

Lauren Cochran

Podia
Effortless & dependable

I'm a big fan of WebinarNinja. Simple to use platform, very reliable.

Martin Bamford

Professional Photographer
Best webinar tool to attract & engage

I know it's subjective, but I think WebinarNinja has one of the best-looking designs for everything from the dashboard to the webinar registration and thank you pages to your attendees experience.

Ross Winn

Podcast Insights
Must-have webinar tool for marketers

WebinarNinja is the best webinar software for marketers who want to use a solid webinar platform that is loaded with modern features.

David Hartshorne

Blogging Wizard
Stellar support that goes beyond expectations

WebinarNinja's support is incredibly helpful and super responsive. I've never had someone reach out and answer my questions that fast!

Crystal Pecora

Homeless Training