How to Use Webinars for Product Demos

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  • Close more deals by showcasing your value
  • Save hours with automated demos
  • Attract & engage a larger audience
  • Improve your demos with webinar analytics
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Real-Life Customer Success Stories

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What Is a Product Demo Webinar?

A product demonstration webinar helps you convert leads and grow your sales by highlighting your product's unique value to potential customers in real-time. By automating recorded demo webinars and having multiple prospects on a live session, these webinars can save a significant amount for sales representatives, which is otherwise spent repeating the same pitch over and over again.

How to Use a Webinar for Product Demos

1
Know Your Ideal Customer

Gather relevant information from attendees before the webinar with custom registration forms. Understand their roles, industry, and pain points to tailor your demo accordingly.

2
Showcase Your Product’s Value

The demo should showcase the product’s core features and relevant use cases. Incorporate customer success stories or testimonials to show how the product delivers value.

3
Engage With the Audience in Real Time

During the demo, actively engage with attendees. Use chat and Q&A sessions to answer questions live and build credibility. Polls and surveys can be used to gather feedback and insights on specific topics.

4
Follow Up With Attendees Post-Webinar

Send a follow-up email to all attendees thanking them for their participation. Provide a link to the webinar recording, along with additional resources such as guides, case studies, or trial offers. Include contact information for your sales team to encourage further engagement.

Why Use Webinars for Product Demonstrations

Why Use Webinars for Product Demonstrations

Webinars for product demonstrations boost brand awareness and engagement by reaching a global audience. They offer improved efficiency and better engagement. This format lets you personalize experiences, identify high-value leads, and streamline your sales strategy for maximum impact. Plus, with on-demand replays, these demos are always available, ensuring your message reaches the audience whenever it's most convenient for them.

  • tick Created with Sketch. Assist leads in making the purchase decision
  • tick Created with Sketch. Boost brand awareness
  • tick Created with Sketch. Enhance real-time engagement with attendees
  • tick Created with Sketch. Ensure better efficiency & consistent messaging

Product Demos Webinar Features Sales Teams Love

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How to Keep Your Demo Attendees Engaged

Real-time engagement to keep your audience actively involved

Engaging your audience in real time is vital for a successful product demo webinar. Utilize polls to gather instant feedback and gauge attendee interests. Encourage interaction via chat by actively responding to questions, comments, and concerns. A dedicated Q&A session offers attendees a platform to have their queries addressed directly, building trust and credibility. Supplement your presentation with handouts and incentivize engagement with exclusive offers such as free trials or discounts.

  • Polls

    Keep your audience engaged and gather instant feedback by integrating polls into your webinar.

  • Chat

    Let attendees chat in real time. Analyze and dig deeper into what your audience wants.

  • Q&A

    Boost participant interest and address specific concerns by dedicating a segment to Q&A.

  • Handouts & Offers

    Keep your audience hooked with exclusive handouts and irresistible offers.

Polls arrow

Keep your audience engaged and gather instant feedback by integrating polls into your webinar.

Polls
Chat arrow

Let attendees chat in real time. Analyze and dig deeper into what your audience wants.

Chat
Q&A arrow

Boost participant interest and address specific concerns by dedicating a segment to Q&A.

QNA
Handouts & Offers arrow

Keep your audience hooked with exclusive handouts and irresistible offers.

Offers & Handouts

Best Practices for Effective Product Demo Webinars

Get over boring product demos & deliver personalized experiences that drive conversions.

  • Customize your demo to reflect your audience's specific needs and interests.

  • Use live demonstrations instead of just slides to show your product in action.

  • Anticipate and prepare for potential questions or objections that might arise.

  • Employ crisp, clear visuals and avoid cluttered or overly complex graphics.

  • Rehearse the demo multiple times to ensure a smooth and polished delivery.

  • End with a strong call-to-action, offering free trials or personalized consultations.

Best Practices for Effective Product Demo Webinars
How to Measure Product Demo Webinar ROI 

How to Measure Product Demo Webinar ROI 

Delightful webinar analytics to improve sales strategy

Webinar analytics provide valuable insights into your product demo’s impact. Track engagement metrics like sign-ups, attendance, replay views, and offer clicks to identify high-value leads. Use this data to refine your demo strategy, tailor follow-ups, and create personalized experiences that resonate with your participants.

  • tick Created with Sketch. Track metrics like sign-ups, attendance & replays
  • tick Created with Sketch. Analyze poll responses, chat interactions & offer clicks
  • tick Created with Sketch. Use insights to tailor future demos & improve conversions
  • tick Created with Sketch. Create follow-up strategies based on individual attendees

Top Features You Need to Host Effective Product Demos

Supports All Devices

Attend webinars on any browser, computer, phone, or tablet.

Out-of-Box Experience

No download, installation, or technical expertise needed.

GDPR Compliant

Our software complies with international privacy laws and regulations.

Share Webinars

Promote your webinars on social media & other channels.

Add to Calendar

Boost attendance with one-click calendar integration.

Thank You Page Redirect

Send registrants to your website or a URL of your choice, immediately after signup.

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  • Swift webinar creation with a marketing boost
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