How to Boost Your Online Course Sales: The Ultimate Guide
Increase your online course sales with interactive webinars
Here are some simple steps to attract your students and audience with the help of your online course and get better sales results:
Begin by selecting a compelling topic for your automated webinar. This topic should resonate with your target audience and address their specific needs and interests.
Develop a high-quality video for your automated webinar. Ensure that the video includes your offer and an invitation for participants to join your live demo webinar (refer to Step 4 for more details).
Register for WebinarNinja and set up your automated webinar. This platform will help you manage and streamline the process.
Prepare a live webinar that complements your automated one. Develop a compelling offer for your online course, configure the replay settings to allow participants to access a recording, and craft five follow-up emails that promote your course.
Host your live webinar, engage with participants, and present your offer. Make sure to address questions and provide valuable insights.
Schedule at least one monthly webinar for all your new and returning students. Use polls to gather feedback and learn how to serve your students better. Encourage testimonials in the chat and provide a clear call to action.
Setting up your webinars for better engagement involves a series of strategic steps that ensure your audience remains interested, participates actively, and finds value in your content. Here's a streamlined approach to achieving this:
Begin with a warm welcome. Encourage attendees to introduce themselves in the chat, share where they are from, and talk about their business. This not only builds community but also provides context for your examples. For instance, asking participants about their expectations from the webinar can help you tailor your presentation to their needs.
Create a concise and valuable lead magnet. A short PDF (no more than three pages) combined with a five-minute video can be highly effective. This approach ensures quick consumption and instant gratification, building trust early on. For example, a yoga instructor might offer a PDF with "Three Beginner Yoga Poses That Feel Great" and a corresponding video walkthrough.
Use tools like WebinarNinja to set up automated webinars. This allows attendees to access the content at their convenience. Create a "Watch Now" webinar where the lead magnet (PDF and video) is delivered instantly. This immediate value can significantly boost engagement and conversion rates.
Schedule regular live webinars, ideally every two weeks. During these sessions, focus on demonstrating the value of your course rather than selling it outright. Highlight the transformation and results your course offers, as these are the key selling points.
Don’t overlook the power of follow-up emails. WebinarNinja offers automated email notifications to engage attendees post-webinar. Sending reminders, thank you notes, and additional resources can keep the conversation going and encourage conversions.
Host monthly member webinars to retain and engage your existing customers. These sessions can serve as office hours, offering additional value, answering questions, and introducing new products or services.
WebinarNinja stands out as a top choice for creating and managing online courses due to its robust and versatile features. Here are some of the interesting features that make it a good choice for creating and selling online courses:
The platform simplifies the process of setting up webinars. Users can create automated webinars that instantly deliver value, such as combining a short PDF and a five-minute video, which helps attract and engage the right audience effectively. The intuitive interface ensures that even those without technical expertise can create professional webinars quickly.
WebinarNinja provides numerous tools to enhance audience engagement. Features like polls, handouts, and timed offers can be easily integrated into webinars to keep participants interactive and interested. The platform also supports real-time engagement through its chat and question tabs, allowing hosts to interact directly with attendees.
A standout feature of WebinarNinja is its integrated email marketing system. This tool allows for automated follow-up emails, ensuring that attendees remain engaged even after the webinar ends. Hosts can set up a series of follow-up emails to remind participants of the value they received and encourage them to take further action, such as purchasing a course.
WebinarNinja also boasts a supportive community and comprehensive customer service. Users have access to a vibrant community where they can share best practices, get feedback, and learn from others. Additionally, the platform offers around-the-clock support and extensive tutorials, ensuring that users can maximize the platform's potential.
With WebinarNinja, users get unlimited access to automated, hybrid webinars, webinar series, live webinars, storage for videos, and the ability to create landing pages and manage registrations. It also includes advanced features like paid webinars and detailed statistics, making it a cost-effective solution for online educators.
FOUNDER OF ENTREPRENEURS ON FIRE
FOUNDER OF APPSUMO & SUMO.COM
THE JORDAN HARBINGER SHOW
![How to Sell More With Webinars [Sales Masterclass]](/courses/boost-online-course-sales/img/sell-using-webinar.png)