40+ Post Webinar Survey Questions: Types, Examples & Best Practices

After conducting a webinar, whether live or automated, it’s natural to wonder how your content resonated with your audience.

This curiosity isn’t just about seeking feedback; it’s about connecting with your participants on a deeper level and understanding their learning experiences. That’s exactly where post-webinar survey questions come in handy.

With insights gained from a post-webinar survey, you can refine your approach, making each of your videos more engaging and informative than the last. This extensive list of carefully curated webinar evaluation questions will give all the answers you need!

Here’s a quick video to help you get started with post-webinar engagement –

40+ Top Post Webinar Survey Questions

For a thorough and insightful post-webinar evaluation, gathering feedback across several dimensions is essential. By reorganizing and expanding the categories of post-webinar questions, we can cover various insights while keeping the survey engaging and manageable for respondents. 

Here are 40+ best post-webinar survey questions you can use: 

Webinar Content and Delivery

This section combines the relevance, clarity, and effective delivery of content, aiming to assess how well the information was presented and received.

1. How relevant and useful did you find the webinar content for your professional development or personal interests?
2. Was the presentation style engaging, and did it facilitate your learning?
3. How would you rate the depth and coverage of the topics discussed?
4. Did the speaker provide clear explanations and effective responses to questions?
5. Were the visual aids and materials used during the webinar helpful and easy to understand?
6. Could you easily follow the webinar flow, or were there parts that felt disjointed?
7. What was the most valuable takeaway from the webinar for you?
8. Was there a topic you wish had been covered more extensively?
9. How applicable do you find the information shared during the webinar to your work or personal life?
10. How likely are you to attend a future webinar hosted by us? (Very Unlikely, Unlikely, Neutral, Likely, Very Likely)
11. Do you have any suggestions for topics or speakers for our future webinars?
12. How likely are you to seek more information on the webinar topics?

Attendee Satisfaction

This category focuses on the attendees’ overall satisfaction with the webinar, probing the content and the delivery aspects.

13. On a scale of 1-10, how would you rate your overall satisfaction with the webinar?
14. What aspect of the webinar did you enjoy the most?
15. Was there anything about the webinar that didn’t meet your expectations?
16. How comfortable and encouraged did you feel to participate in the webinar activities or Q&A sessions?
17. How would you compare this webinar to others you have attended in terms of quality and engagement?
18. Would you attend another session on this topic or by this presenter?
19. How likely are you to recommend our webinars to a friend or colleague?
20. What did you think of the duration of the webinar? Was it too long, too short, or just right?
21. How effective do you think the webinar format is for this type of content?
22. Was the registration process straightforward?

Technical Experience

This section aims to understand the technical experience of attendees, focusing on accessibility, audio-visual quality, and any issues encountered.

23. How would you rate the audio and video quality of the webinar?
24. Did you experience any technical difficulties during the webinar? If so, please describe.
25. Was the webinar platform easy to use and navigate?
26. How satisfactory was the interaction technology (e.g., chat, poll features)?
27. Did you find the instructions for joining and participating in the webinar clear and helpful?
28. Was the process for asking questions or engaging in discussions during the webinar straightforward and user-friendly?
29. How effective is the replay feature (if you used it) in terms of quality and accessibility?
30. Did the webinar software integrate well with your device and internet connection?
31. How well did the platform handle real-time interaction without lag or delays for live webinars?
32. Did you find the overall stability of the webinar platform to be reliable throughout the session?

Overall Experience and Future Topics

Gathering feedback on the overall experience and soliciting suggestions for future topics ensures that future webinars are aligned with audience interests.

33. Reflecting on your overall experience, how likely are you to participate in future webinars we host?
34. What topics are you interested in for future webinars?
35. Do you have any suggestions for improving the webinar experience?
36. Would you prefer more interactive elements in future webinars (e.g., polls, breakout sessions)?
37. How did you hear about this webinar, and do you have any feedback on our promotional methods?
38. How convenient was scheduling the webinar for you, including the day of the week and time of day?
39. Would you be interested in sessions that delve deeper into specific aspects of today’s topic?
40. Was the follow-up communication post-webinar, such as access to resources or recordings, helpful and timely?
41. Are there other formats or features you’d like to see in our webinars (e.g., workshops, Q&A with experts, panel discussions)?
42. What can we do to make our webinars more engaging and valuable for you in the future?

Also Read: How to Create & Host a Compelling Webinar in 2024 

Why Are Post-Webinar Surveys Important?

After a webinar, you’re left wondering: Did it hit the mark? That’s where post-webinar surveys shine.

According to a study, 75% of B2B marketing and sales leaders say webinars are the best way to generate high-quality leads, proving their huge impact on a brand’s success.

But success goes beyond numbers; it’s about the impact on each attendee, and that is something you’d need a survey to uncover.

Here are some of the more significant ways post-webinar surveys help you gain a foothold in the market you’re catering to:

• Feedback is a Goldmine: Surveys act as your eyes and ears, offering a glimpse into the minds of your audience. They provide direct feedback on what worked, what didn’t, and how you can improve. 

• Boost Engagement and Retention: Engaged participants are likely to return. By asking for their input, you’re not just improving future content; you’re showing that you value their opinion, thereby increasing their loyalty and engagement.

• Tailor Your Content: Every audience is unique. What resonates with one group may fall flat with another. Post-webinar surveys can help you tailor your content to suit your audience’s preferences better, increasing the relevance and effectiveness of your presentations.

• Optimize Your Delivery: Even the most compelling content can be undermined by technical glitches or poor presentation skills. Surveys provide constructive feedback on these aspects, allowing you to fine-tune your delivery for a seamless and engaging experience.

If you are confused about how or where to create a survey, you can opt for a powerful, free online survey maker. With these tools, most of what you need will be right there at your fingertips, reducing what would have been a mammoth task to one that gets done in a minute.

Even better if the tool has AI-powered surveys and free survey templates!

How to Design Successful Webinar Surveys – Best Practices

Designing successful webinar surveys is an art that balances asking the right questions in the right way. Here are the top four tips to create surveys that not only engage your audience but also provide you with actionable feedback.

1. Keep It Short and Sweet

Attention spans are limited, especially after a webinar. Your survey should respect your audience’s time. Aim for a survey that takes no more than 5 minutes to complete. This typically translates to around 5-10 questions.

Polls can be your best friend here, and you can use the brevity to capture instantaneous feedback non-intrusively.

Prioritize questions that yield the most valuable insights for improving your webinars. Mixing question types (multiple choice, rating scales, and one or two open-ended questions) can keep the survey engaging without overwhelming respondents.

2. Start with the Most Important Questions

Lead your survey with questions that are critical to understanding your webinar’s impact and effectiveness. The first few questions set the tone and can determine whether respondents complete the survey.

This is quite important; as much as you think you know what your audience wants, when you take a closer look at your webinar statistics after sending a survey, there’s always something to surprise you!

By placing the most significant questions upfront, you ensure that, even if a respondent doesn’t finish, you’ve captured the most crucial data. Questions about the overall satisfaction, the relevance of the content, and the clarity of the presentation are good starters.

3. Encourage Participation

Your survey design is crucial, but so is encouraging participation. Make sure to express how much you value attendees’ feedback and explain how it will be used to improve future webinars.

Offering incentives, such as exclusive content, discount codes, or entry into a raffle, can also increase response rates.

4. Use Clear and Concise Language

Clarity is key in survey questions. Avoid jargon, acronyms, or ambiguous terms that might confuse respondents. Your questions should be straightforward and to the point, ensuring that all participants, regardless of their background, can understand them without interpretation. 

This clarity extends to your answer choices as well; be sure they are mutually exclusive to avoid respondent confusion and ensure the accuracy of your data.

5. Act on the Feedback

This might seem like a post-survey step, but it’s crucial to design your survey with actionability in mind. Ask questions that yield insights you can act upon.

For instance, if you’re not prepared to adjust the time of your webinars, don’t ask for feedback on scheduling preferences. After the survey, compile the data, share the results with your team, and develop a plan for implementing changes.

Communicating these adjustments back to your audience can also demonstrate your commitment to improvement, boosting engagement and loyalty.

6. Use the Right Tool

These surveys are best deployed using versatile webinar tools that can automatically send them at regular intervals, preferably emails, as they strike just right – not too intrusive, not too out of touch.

You can schedule how frequently you want the surveys to be sent and add triggers to take off the load of manually handling each participant.

Alternatively, you can set up a Q&A session with upvotes & timestamps. This way, attendees can submit questions and upvote the most relevant ones, and you can designate any comment as a question with a timestamp for easy reference during replays.

Types of Webinar Surveys

There are different types of post-webinar surveys depending on their deployment channels, the information they seek to reveal, target audiences, etc. Here are five key types of surveys, each designed to focus on specific aspects of your webinar or its broader context:

Attendee Experience Survey

This survey can inform webinar marketing strategies, highlighting successful channels and identifying opportunities to grow your audience.

This survey can cover the relevance of the content, the effectiveness of the speaker, and the attendee’s overall engagement level. It is also an essential tool for understanding the immediate reaction of your audience.

Content and Presentation Feedback Survey

After hosting a webinar, you can use this survey to dig into the specifics of what you presented and how you presented it. It asks for feedback on the structure of the webinar, the clarity and depth of the content, and the performance of the speakers.

This survey type is invaluable for speakers and content creators looking to refine their delivery and make their webinars more impactful.

Comprehensive Event Evaluation Survey

Comprehensive webinar evaluation surveys are ideal for when your webinar is part of a larger conference or event. Taking a holistic view, this survey type is all about understanding the attendee’s journey from start to finish.

This might include questions about the virtual event platform, the variety and scheduling of sessions, networking opportunities, and any physical merchandise or information packs sent to attendees. 

Product and Service Feedback Survey

When your webinar is focused on a specific product or service—perhaps a demo or a deep dive into features—this survey type is your go-to. It aims to gauge the audience’s interest in and understanding of the product or service presented.

Feedback can provide insights into product awareness, perceived value, and areas for improvement or clarification. This is particularly useful for marketing and product development teams.

Marketing Insights Survey

Beyond the immediate webinar content and experience, this survey type seeks to understand the broader audience perspective. It can include questions on how attendees heard about the webinar, their familiarity with your brand, and their interest in future events.

This survey can inform marketing strategies, highlighting successful channels and identifying opportunities to grow your audience.

Ask the Right Post-Webinar Survey Questions

Every question you ask is a stepping stone towards creating more impactful, engaging, and valuable webinars. It’s about tuning into your audience’s needs, preferences, and experiences and then using that feedback to turn good into great.

Think of your post-webinar survey as the after-party, where the real conversations happen. It’s your chance to mingle, listen, and learn from those who matter most—your audience. Whether it’s refining your content, polishing your delivery, or tweaking the technical aspects, each piece of feedback is gold.

So, keep asking, keep listening, and keep evolving. Because in the world of webinars, the best is always yet to come.

If you’re looking for an all-in-one webinar software, then WebinarNinja can be your go-to platform. Designed for coaches, teachers, trainers, and consultants, it supports live, recorded, series, hybrid webinars, and much more. Sign up today for a free trial or request a personalized demo to get started!