After two decades of running webinar programs, I have made every mistake in this guide personally. I have sent the same “great seeing you” email to people who never showed up. I have watched a poll’s worth of gold-plated insight sit untouched in a dashboard for months. Consider this guide the shortcut around the scenic...

Every minute your sales rep spends calling a no-show, your competitor is already on the phone with the attendee who asked three questions, clicked your pricing CTA, and stayed until the last slide. That gap is not a talent problem. It is a webinar lead scoring problem. According to a study by HubSpot in 2025,...

You spent three weeks building the deck, wrote a five-email promo sequence, and watched 280 people register. Thirty-four showed up. Of those, maybe a handful filled out a form. That is not a webinar problem. That is a platform problem. According to the ON24 Webinar Benchmarks Report in 2025, the average registration-to-attendee conversion rate is...

You can run a solid webinar and still feel like your event marketing is stuck in first gear. Attendance is decent, engagement is okay, and then… the momentum fades. The fix is not “promote harder.”  The fix is designing an event marketing webinar like a modern growth system: personalized at the door, amplified across channels,...

Hosting a webinar without defining your target audience is like trying to sell winter coats on a beach—the wrong crowd, the wrong place, and zero engagement.  You wouldn’t want that, right? Well, after years in the webinar industry, I can tell you that great content alone won’t fill your virtual room. Your message needs to...

Your webinar title is like a handshake 🤝 that introduces your valuable content. A weak, forgettable handshake leaves people uninterested, but a firm, confident one makes them want to know more. Do you agree? Well, after a decade in webinar marketing and audience engagement, I’ve seen amazing webinars flop—not because of their content, but because...

What do a crying toddler, low webinar engagement, and an internet outage have in common? They’re all webinar challenges that can test your patience.  Tough? Sure. Impossible? Not at all. Having spent over a decade in the online training and marketing space, I’ve seen hosts tackle these hurdles more often than you’d think. The good...

Quick quiz! 🧐What’s the difference between a webinar and a seminar? A) One involves comfy pants 🩳, and the other involves uncomfortable shoes 👠B) One has a mute button 🔇, and the other has awkward silences 🤐C) All of the above ✅ If you answered C, you’re on the right track. 🏆 But there’s more...

That was utterly embarrassing. 😅  A colleague hosted a webinar yesterday and forgot to check the comment box. Turns out, attendees were far more captivated by the 🕷️ spiders crawling on her background wall than the actual content of her session. Yikes! 😬 As someone who’s been in the video, digital events, and webinar space...