I’ve spent years inside the webinar industry, and the single question I hear more than almost any other is this: “Should I be doing a webinar or a podcast?” It sounds simple. It isn’t. And every time someone picks the wrong format, they either end up with a beautifully produced episode that generates zero leads,...

I’ve seen it happen hundreds of times. A coach, consultant, or small business owner spends three weeks preparing a webinar, including slides, research, practice runs, and promotion. The live session goes well. Fifty people show up. And then the recording gets downloaded into a folder and never touched again. That’s not a webinar marketing strategy....

Let’s debate – webinar vs. virtual event? What sounds more exciting and productive? 🤔 Well, I have been in the webinar industry for nearly a decade, and in this webinar vs. virtual event debate, I’ve realized that the choice between webinars and virtual events isn’t as straightforward as it seems.  Each serves a unique purpose,...

“Hey, did you catch that webcast yesterday?” “Wait, wasn’t it a webinar?” 🤔 Sound familiar? Webcast or webinar—these terms are often used interchangeably, but they’re not the same.  When I first stepped into the webinar industry, I used to confuse them, too. Over the years, I’ve learned they each have unique roles in online communication.💡...

Do you know what works magically well to get webinar attendees? It’s the webinar email sequences that remind the registrants at the right moment so they do not miss out on something valuable. As a part of the webinar industry for nearly a decade, I have realized that email marketing can be pure gold in...

After several webinar registrations, you expected a buzzing event, but the attendees didn’t turn up! Why? -They forgot about the scheduled time.⏰ -They lost interest in the topic.😐 -Different time zone confusion happened.🌍 -They misunderstood the webinar’s key objectives.❓ As part of the webinar industry for nearly a decade, I’ve heard many reasons why registered...

If your webinar email subject lines are not like good movie trailers—snappy, intriguing, and just enough to make people want more, it’s GAME OVER already. Truth bomb! After working in the webinar industry for nearly a decade, I realized that most webinar creators hardly care about the email subject lines. That’s weird, right? Yeah, to...

You spent days preparing the content and doing everything you could to host a webinar that people would be excited to attend. You ran a solid promotion campaign. Registrations came in. Then the webinar started, and half the seats were empty. According to the ON24 Webinar Benchmarks Report in 2024, average webinar attendance rates hover around 40%...

Expand markets, boost profits, engage employees, optimize resources, and innovate – that’s business goals. Sounds interesting? How do you define webinar goals? Well, having been in the webinar industry for nearly a decade, I can summarize it as audience engagement, lead generation, community building, education, and feedback collection. But as easy as it sounds, there’s...

Do you know what serves as a bridge between your webinar efforts and returns?  It’s a creative, well-crafted, and on-point webinar CTA (call to action)! But only if you could magically control the fingers of all your attendees and make them click that CTA button after a session. Don’t worry. Now, you can do it...