We truly believe that Teaching Is the New Selling. Why? Because by teaching and sharing, you create trust. Trust means more leads, more sales, and better long-term brand loyalty.
So how do you build trust through teaching?
We created a system, based on our extensive experience running webinars, that consistently creates trust and drives sales.
Say hello to the TOKYO Method 🎉
T: Topic
O: Outline
K: Keynote
Y: Your Engagement
O: Offer
Watch the video below to learn how to implement this method in your webinars. But first, here’s a quick intro👇
Topic:
Your topic is your promise for your webinar. To build trust, you need to fulfill your promise. To find a good topic, find the number one pain your customers are experiencing and offer them a solution.
Outline:
Your Outline is your lesson plan. It keeps both you and the audience on track (and on the same page) during the webinar.
Keynote:
This refers to your presentation slides (they don’t literally have to be on Keynote; it just works for the acronym). In the video I take you through our winning slideshow formula:
Title
Transparent overview
Host slides
3 mic drop moments
Transition
Offer
QA
Offer
Your engagement:
The more your engage, the more trust you build and the more you sell. Watch the video to learn how to implement what we call “The minute of power”.
Offer:
Bring it on home. Construct a concise offer that shows how the value of what you’re selling far exceeds its price.
Want to host a webinar for free?
Use WebinarNinja to teach, improve marketing, and grow your sales.
