Which webinar platform?

Which Webinar Software Is Best for You?

Different platforms have different strengths. Which webinar software is best for your goals?


You’ve got choices. 

As the power of webinars becomes more obvious, more webinar software options are out there. This leaves coaches, trainers, SaaS developers, and other entrepreneurs wondering: Which webinar software is best? Of course, that depends on your specific needs and goals. 

If it sounds like I’m about to suggest using my webinar software...well, I am.

But like any argument, it can be self-interested and true at the same time. : )

Because unlike other webinar software, WebinarNinja was developed for the needs of a small business person: me (meaning my business was small, not my person. I’m 6’ 5”, to the horror of children everywhere). I built it because I needed a tool that didn’t exist: a webinar platform that made it easy to nurture an audience with minimal tech hassle.

But enough backstory. 

Let’s take a side-by-side look at the differences between WebinarNinja and the rest, and see which one seems right for what you’re trying to accomplish. You can also join me for a free, live webinar where I'll compare WebinarNinja to other platforms:

Zoom

Zoom vs WebinarNinja

Zoom is not ideal for webinars, because Zoom was not created for webinars. It’s a fantastic platform — for meetings.

I use it! There are few better tools for remote conferencing than Zoom. 

But since it’s designed for meetings, it just doesn’t come with everything you need to interact with potential leads. No landing pages. No email sequencing. You certainly can’t automate your webinars with Zoom; there’s just a manual recording system. Even allowing replays of live presentations is a multi-step pain in the tuchus. 

All Zoom offers is a clunky add-on for webinars, in addition to the basic meeting platform. And, like most other platforms, it requires downloading extra software — an attendance-killing hassle for your registrants.

When you add up the cost of all the other CRM stuff you would need to turn Zoom presentations into functioning webinar systems for lead generation and sales, I estimate the total cost to be well over $100 per month — more than double the $49 monthly price tag for WebinarNinja’s Starter plan.

Feature

WebinarNinja

Zoom

Requires extra software?

Goodness, no.

Yes

Email sequencing

Yep

Nope

Landing pages

You bet.

Nuh-uh.

Audience limit

100 live attendees (with Starter plan)

100 live attendees

Host limit

4 hosts

1 host

Automation?

Oh yes.

Manual recording only

Bottom line: Zoom is a great, high-quality remote video conferencing tool. Awesome for your team, but extremely limited for you and your audience.

GoToWebinar

GoTo vs WebinarNinja

Here we have another repurposed software, which — despite the name — was not originally intended for webinars. 

GoToWebinar is an offshoot of GoToMeeting, another (perfectly wonderful) video conferencing software for enterprise companies. It was a smart move for GoTo to develop a webinar platform. But again, it was developed from the viewpoint of conferencing, not webinaring. 

It has landing pages (but no thank-you pages). It has email reminders (but no follow-up sequencing). It has automated webinars (if you buy into their higher tier plan). The quality is good (but you have to download software). 

That’s just too many parentheses for my money.

By my calculations, using GoToWebinar to get the same result as WebinarNinja’s Starter plan would cost about $170 per month. 

Feature

WebinarNinja

GoToWebinar

Requires extra software?

Never that.

Sure does.

Email sequencing

Of course!

Reminders only.

Landing pages

Yes

Yes

Audience limit

100 live attendees (Starter plan)

100 live attendees

Host limit

4 hosts

9 hosts

Automation?

Standard with all plans

Higher tiers only

Bottom line: Like Zoom, it's another awkward attempt by a pre-webinar company to get into the webinar game. You can do better, for less.

WebinarJam

WebinarJam vs WebinarNinja

The price point is accessible, at least at first glance; it’s only about $10 more expensive by the year than WebinarNinja. Of course, the only pricing option for WebinarJam is yearly, while we offer monthly plans. 

WebinarJam also lets you have 3 hosts and up to 500 live attendees on their Basic plan. You can even invite attendees to join you as a presenter mid-webinar. 

Not bad.

That said, all those pros are balanced by some serious cons. That affordable yearly price? It's yearly only, and it's full of upsells and hidden fees. The software is rarely updated, and even WebinarJam fans have reported latency issues. And while their customer support has a great reputation, there’s no live chat support.

As for automation, WebinarJam doesn’t offer it. But the folks at WebinarJam created EverWebinar, an automated-only platform designed to...well, there’s no other way to say this: It’s designed to fake live webinars. EverWebinar touts its “simulated” chat (which you can participate in remotely) and “simulated” room count —  tools to help trick your audience into thinking you, and other attendees, are actually there.

For me, trust is a better foundation for a relationship with an audience. Tricks can backfire in the long term.

Feature

WebinarNinja

WebinarJam

Requires extra software?

No

No

Email sequencing

Yes

No

Landing pages

Yes

Yes

Audience limit

100 live attendees (with Starter plan)

500 live attendees

Host limit

4 hosts

3 hosts

Automation?

The best.

Sort of. You can fake a live webinar that’s actually automated with EverWebinar.

Bottom line: Unlike Zoom and GoTo, it's an honest-to-goodness webinar platform at a low price. But your audience gets what you pay for in terms of the experience. That, and their live "simulation" approach may not sit well with everyone.

There it is, friends. WebinarNinja is different. It’s different from most other webinar software because it was created, from day one, to be webinar software. 

More importantly, we don’t see webinars as existing in isolation. Our platform includes everything you need to build a webinar system, not just a webinar. Whether it’s landing pages, email sequencing, integrations, tons of training and tutorials, and do-or-die customer support, the idea isn’t just to let you host a presentation — it’s to get you customers.

Our software gives you a platform to showcase what’s honestly, genuinely valuable about you and what you offer. Then, it makes it easy for you turn that great impression you made into sales. That’s what I wanted my webinar software to do, and that's why we built it.

To learn more, join us for our next free, live webinar. Register below:


Keep Learning

Here are some related guides and posts for better webinars.