Simulated? Let’s just call it what it is: fake. Lies are bad marketing, even if it takes a while to catch up to you. This is especially true for small businesses whose brand growth depends on trust. That’s not to say recorded webinars are inherently bad or dishonest—understanding simulated vs. automated webinars can make a...

As someone who has hosted countless online events, I can confidently say that Zoom webinars have become an indispensable tool for virtual presentations and training sessions.  The user-friendly interface and robust features of Zoom’s webinar platform make it a top choice for many businesses and individuals.  That said, it’s not the only platform worth considering....

Webinars are like any other marketing tool. They work best when the goal is to trigger the right action at the right time.  Do you want people to… Whatever the goal, use the right type of webinar for that goal.  Live or automated? Solo or co-hosted? Paid or free? Think of this guide as your...

Ever noticed how timing can make or break just about anything? Whether it’s comedy, cooking, or… webinars! Yes, diving into the digital world of webinars, we’ve discovered a golden nugget – the “best time for a webinar,” which is not just a detail; it’s the backbone of your event’s success. Stick with us as we...

“Optimize for mobile” is the biggest can’t-miss memo in digital marketing. If it doesn’t work on a phone, it doesn’t work (look no further than Google’s “mobile first” indexing). But should you expect registrants to attend your webinars on mobile? Is there any advantage to your hosting a webinar on mobile?  The answer to both...

When it comes to meetings vs webinars, we mostly have a word problem, which makes it hard to choose the right platform.  Various terms, such as “webinar,” “webcast,” and “web conference,” are used interchangeably despite describing different tools. Companies add to the perplexity by changing tools to fit these terms based on consumer demand. Considering...

Webinars have become a powerful tool for knowledge sharing and engagement for a global audience.  However, a challenge often arises when planning a webinar – accommodating the diverse time zones of your potential audience. Scheduling a convenient time for one region can leave others at a disadvantage, leading to decreased attendance and a missed opportunity...

What is a webinar? Ever since communication shifted toward the digital space, our ideas of interactions have evolved to accommodate it, and so have the terminologies. You may be well-acquainted with the concept of seminars, but if you are looking for a concrete answer to what a webinar is, you are in the right place....

Let’s talk about something that makes a huge difference in how people see you online—your on-camera presence. Whether you’re hosting a webinar, running a live stream, or making videos for your audience, the way you present yourself matters. And guess what? You don’t need to be an entertainer to be a performer. If you have...