Over the years, I’ve hosted hundreds of webinars. And guess what — some of them have been more successful than others. But CONSISTENCY has never been an issue for me. Why? That’s because I’ve mastered a baseline of quality from doing so many reps. The secret? My webinar checklist. Hosting webinars is not equal to...

On webinars, visuals matter as much as words. Those of us who aren’t graphic designers need easy ways to communicate visually.  Fortunately, Canva is changing the game — again. When Canva debuted, it replaced Photoshop (no offense, Photoshop) as the go-to tool for creating images, with almost no learning curve. Now, Canva is boxing out...

Simulated? Let’s just call it what it is: fake. Lies are bad marketing, even if it takes a while to catch up to you. This is especially true for small businesses whose brand growth depends on trust. That’s not to say recorded webinars are inherently bad or dishonest—understanding simulated vs. automated webinars can make a...

As someone who has hosted countless online events, I can confidently say that Zoom webinars have become an indispensable tool for virtual presentations and training sessions.  The user-friendly interface and robust features of Zoom’s webinar platform make it a top choice for many businesses and individuals.  That said, it’s not the only platform worth considering....

Webinars are like any other marketing tool. They work best when the goal is to trigger the right action at the right time.  Do you want people to… Whatever the goal, use the right type of webinar for that goal.  Live or automated? Solo or co-hosted? Paid or free? Think of this guide as your...

Ever noticed how timing can make or break just about anything? Whether it’s comedy, cooking, or… webinars! Yes, diving into the digital world of webinars, we’ve discovered a golden nugget – the “best time for a webinar,” which is not just a detail; it’s the backbone of your event’s success. Stick with us as we...

“Optimize for mobile” is the biggest can’t-miss memo in digital marketing. If it doesn’t work on a phone, it doesn’t work (look no further than Google’s “mobile first” indexing). But should you expect registrants to attend your webinars on mobile? Is there any advantage to your hosting a webinar on mobile?  The answer to both...

When it comes to meetings vs webinars, we mostly have a word problem, which makes it hard to choose the right platform.  Various terms, such as “webinar,” “webcast,” and “web conference,” are used interchangeably despite describing different tools. Companies add to the perplexity by changing tools to fit these terms based on consumer demand. Considering...

Webinars have become a powerful tool for knowledge sharing and engagement for a global audience.  However, a challenge often arises when planning a webinar – accommodating the diverse time zones of your potential audience. Scheduling a convenient time for one region can leave others at a disadvantage, leading to decreased attendance and a missed opportunity...

Airlines hate them, hotels ignore them, but marketers swear by them. Webinars have quietly replaced the need for countless in-person conferences and workshops.   Why spend weeks organizing a seminar, traveling for attendance, and losing money, when a single virtual event can achieve the same results with ten times the reach?  I’ve analyzed over 1,000 digital...