Just wrapped up a stellar webinar?
Great! But hold on, the magic doesn’t stop when the screen goes dark. The real trick to sealing the deal with your audience is a powerful webinar follow-up email.
Think of it as your encore — a chance to remind attendees of the value they gained, keep the conversation going, and transform casual listeners into committed customers.
Ready to make that happen?
Stick with me. I’m about to walk you through crafting follow-up emails that not only capture attention but also foster lasting connections. Plus, I’ll throw in some awesome subject lines and easy-to-use webinar follow-up email templates to get you up and running quickly.
Let’s dive in and turn that post-webinar glow into gold!
How to Craft the Best Webinar Follow-Up Emails
Creating a follow-up email that your webinar attendees would want to read is essential. Here are some webinar follow-up best practices to make it engaging and effective:
1. Use an Attention-Grabbing Subject Line
Your subject line is your first impression. Make it catchy and to the point. Think along the lines of, “Thanks for Joining Us! Here’s What’s Next” or “Your Webinar Insights and Next Steps.” A good subject line is crucial for increasing your email open rates.
2. Show Your Appreciation
Begin your webinar follow-up email sequence by thanking your attendees. A simple thank you goes a long way in making your audience feel appreciated. For instance, “Thank you for attending our webinar! We’re thrilled to have had you with us.”
3. Recap the Highlights
Summarize the main takeaways from your webinar. This helps reinforce the information and shows that your content was valuable.
For example, “In case you missed any points, here’s a quick recap: [insert key points].” A concise recap helps attendees remember and appreciate the value they received.
4. Reiterate the Offer
If you made a special offer during the webinar, reiterate it in your follow-up email. Include details about the offer, the benefits, any bonuses, the deadline, and a link to where the participants can take advantage of it. This reinforces the urgency and value of the offer, encouraging attendees to act.
5. Add a Call to Action (CTA)
Clearly state what you want your attendees to do next. Whether downloading a resource, signing up for another webinar, or checking out your product, make sure your CTA is clear and compelling.
For example, “Don’t miss out on our upcoming event—register now!” or “Download our free e-book for more insights.”
6. Remember Timing is Key
It’s crucial to time your follow-up emails effectively. Send your first follow-up email shortly after the event to keep the momentum going. Follow-up again with additional content or reminders spaced out by a few days to avoid overwhelming your recipients.
Using automated email marketing features can help schedule and personalize these follow-ups efficiently.
Also Read: What is the Best Time for a Webinar?
7. Share Extra Resources
Provide links to relevant blog posts, articles, or videos that tie into your webinar topic. This not only offers extra value but also keeps your audience engaged with your content. You might say, “Check out these articles that dive deeper into what we discussed: [insert links].”
8. Request Feedback
Use your follow-up email to gather feedback. Ask attendees what they thought about the webinar and what they would like to see in future events.
For example, “We’d love to hear your thoughts! Please take a moment to fill out this short survey.”
Besides requesting feedback, let them know that they can ask questions regarding the webinar content.
9. Offer a Replay Link
Provide a link to a recording of the webinar. This is especially useful for those who couldn’t attend live or want to revisit the content. “In case you missed anything, here’s a link to watch the webinar replay.”
10. Outline Next Steps
Clearly outline what happens next. Whether it’s another webinar, a consultation, or just more valuable content, make sure your attendees know how to continue engaging with you. “Stay tuned for our next webinar on [date] or schedule a one-on-one consultation with us.”
11. Add a Personal Touch
Start with a personal touch. Address your recipient by their first name and mention specific details from the webinar.
For example, “Hi [First Name], I really appreciated your question about our new feature during the webinar!” This shows that you paid attention and value their participation.
12. Customize for Your Audience
Tailor your follow-up emails based on your audience segments. Different segments might have different interests or levels of engagement, so personalize your follow-up accordingly. For instance, send more detailed information to those who showed high interest and simpler summaries to others.
Examples of Webinar Follow-Up Email Subject Lines
The subject line of your follow-up email is crucial for grabbing attention and encouraging engagement. You need to:
- Keep it Short and Sweet: Aim for brevity to ensure your message isn’t cut off on mobile devices.
- Be Specific: Clearly convey what the recipient can expect inside the email.
- Create Urgency: Use phrases like “Don’t Miss Out” or “Limited Time Offer” to prompt immediate action.
- Use Action Words: Words like “Join,” “Download,” and “Register” can drive engagement.
- Personalize: Including the recipient’s first name can make your email feel more relevant and personal.
Here are some engaging subject lines to consider for your webinar follow-up emails:
- “[First Name], Thanks for Joining Us! Here’s What’s Next”: Warm and inviting, suggesting there’s more value to come.
- “Your Webinar Insights and Next Steps”: Straightforward and tells the recipient exactly what they’ll find inside.
- “[First Name], We Missed You at the Webinar – Catch the Replay Here!”: Perfect for those who registered but didn’t attend, offering them a chance to catch up.
- “Exclusive Content Inside: Dive Deeper into [Webinar Topic]”: Creates a sense of exclusivity and piques curiosity about additional valuable content.
- “Don’t Miss Our Next Event – Early Registration Inside!”: Encourages attendees to take immediate action for future events.
- “Your Feedback Matters – Tell Us What You Think!”: Engages the audience by asking for their opinion, making them feel valued.
- “[First Name], Unlock Your Webinar Bonus – Special Offer Inside!”: Adds an element of surprise and incentive for opening the email.
- “Thank You for Attending – Here’s Your Webinar Recap”: A simple yet effective way to express gratitude and provide a summary.
- “Get More from [Webinar Topic] – Resources Inside”: Offers additional resources, showing that you continue to provide value even after the event.
- “Your Certificate of Attendance for [Webinar Title]”: If applicable, this can be a great way to add value by offering a certificate.
Essential Templates for Webinar Follow-Up Emails
Here are the best webinar follow-up email examples to help you set up an effective webinar follow-up email quickly:
1. “Thank You for Attending the Webinar” Email
Purpose: A webinar thank you email shows appreciation for attendees and reinforces key points from the webinar.
Subject: Thanks for Joining Us, [First Name]! Here’s What’s Next
Body: Hi [First Name],
Thank you for attending our webinar on [Webinar Topic]. We hope you found it insightful and valuable. Here’s a quick recap of what we covered:
- Key Point 1: Brief description.
- Key Point 2: Brief description.
- Key Point 3: Brief description.
Feel free to reply to this email if you have any questions or need further information. We look forward to seeing you at our next event!
Best regards,
[Your Name]
[Your Position]
[Your Contact Information]
2. Follow-Up for Non-Attendees
Purpose: This post-webinar email reaches out to those who registered but didn’t attend, offering them key takeaways and any special offers they missed.
Subject: [First Name], You Missed the Webinar – Here’s What You Missed
Body: Hi [First Name],
We noticed you couldn’t make it to our webinar on [Webinar Topic], but we don’t want you to miss out on the valuable insights shared. Here’s a quick recap:
- Key Point 1: Brief description.
- Key Point 2: Brief description.
- Key Point 3: Brief description.
We also have a special offer for you: [Offer Details]. This includes [Bonuses/Discounts] and is available until [Deadline].
[Link to Offer]
Don’t miss out! Feel free to reach out if you have any questions.
Best regards,
[Your Name]
[Your Position]
[Your Contact Information]
3. Value Add Email
Purpose: Use this webinar follow-up email template to provide additional resources and keep the attendees engaged with extra value.
Subject: [First Name], Here’s Your Free [Resource/Guide]
Body: Hi [First Name],
Thank you for registering for our webinar on [Webinar Topic]. As promised, here’s your exclusive [Resource/Guide]:
- Resource Link: [Brief description of the resource and link]
We hope you find this helpful! If you have any questions or need further assistance, feel free to reply to this email.
Best,
[Your Name]
[Your Position]
[Your Contact Information]
4. Testimonial Email
Purpose: To build credibility and reassure attendees about the value of the content or product.
Subject: [First Name], Here’s What Others Are Saying About [Webinar/Topic]
Body: Hi [First Name],
We’re excited to share some feedback from our recent webinar on [Webinar Topic]. Here’s what some of our attendees had to say:
- Testimonial 1
- Testimonial 2
- Testimonial 3
If you want to learn more or join our next session, visit [Link to Next Webinar/Product].
Cheers,
[Your Name]
[Your Position]
[Your Contact Information]
5. Pulse Check Email
Purpose: To engage attendees by asking for their input and identifying their needs.
Subject: [First Name], How Can We Help You?
Body: Hi [First Name],
We hope you enjoyed our recent webinar on [Webinar Topic]. We’d love to hear from you – what challenges are you facing with [related topic]?
Reply to this email and let us know how we can assist you further. We’re here to help!
Best regards,
[Your Name]
[Your Position]
[Your Contact Information]
6. Next Event Invitation Email
Purpose: To invite attendees to the next event and maintain engagement.
Subject: Don’t Miss Our Next Event, [First Name] – Early Registration Inside!
Body: Hi [First Name],
We’re excited to invite you to our next webinar on [Next Webinar Topic]. Given your interest in [Previous Webinar Topic], we think you’ll find this event incredibly valuable.
Register now to secure your spot: [Link to Registration]
Looking forward to seeing you there!
Best regards,
[Your Name]
[Your Position]
[Your Contact Information]
7. Special Offer Email
Purpose: To provide a special offer as a follow-up incentive.
Subject: [First Name], Unlock Your Webinar Bonus – Special Offer Inside!
Body: Hi [First Name],
Thank you for participating in our recent webinar on [Webinar Topic]. As a token of our appreciation, we’re offering you an exclusive discount on [Product/Service].
Use the code WEBINAR20 at checkout to receive 20% off your next purchase: [Link to Product/Service]
This offer is valid until [Expiration Date], so don’t miss out!
Best,
[Your Name]
[Your Position]
[Your Contact Information]
Why Should You Send a Follow-Up Email After a Webinar?
Following up after a webinar is a critical step that can significantly enhance the impact of your event. Here’s why you should prioritize it:
1. Reinforce Key Points
Webinars are packed with valuable information, but attendees may not retain everything. Follow-up emails help reinforce the key points discussed, ensuring that your message sticks and that attendees can refer to the main takeaways.
2. Build and Maintain Relationships
A follow-up email is an excellent opportunity to build on the relationship you’ve started. By reaching out after the event, you show attendees that you care about their experience and are interested in their continued engagement.
Regular follow-up communications help maintain engagement with your audience, keeping your brand top-of-mind and fostering long-term relationships.
3. Increase Conversion Rates
Not all webinar attendees will convert into customers immediately. Follow-up emails provide additional touchpoints that can nurture leads and encourage conversions over time. Reminding attendees of special offers or providing additional resources can move them further down the sales funnel.
4. Provide Additional Value
Post-webinar emails can offer extra resources, such as e-books, guides, or recordings. This added value keeps your audience engaged and positions your brand as a helpful resource. Additionally, addressing any unanswered questions from the webinar in follow-up emails provides further clarity and support to your attendees.
5. Gather Feedback & Encourage Future Participation
Asking for feedback in your follow-up emails helps you understand what worked well and what can be improved for future webinars. This feedback is invaluable for refining your approach and delivering even better content next time.
Additionally, inviting attendees to future events or webinars in your follow-up emails can boost participation rates. Highlighting upcoming webinar topics and providing early registration links ensures your audience remains engaged with your offerings.
Maximize Your Webinar Impact With Effective Follow-Ups
Following up after your webinar reinforces key points, builds relationships, and converts attendees into loyal customers. Effective follow-up emails provide additional value, gather essential feedback, and keep your audience engaged long after the event ends.
WebinarNinja simplifies this process with a robust email notification system that automates and customizes your follow-ups. You can create up to 10 custom email notifications per webinar, set specific timings, and edit default notifications.
The platform’s user-friendly email editor supports plain text formatting, making it easy to craft compelling messages. Additionally, integrations with email marketing services like MailChimp, AWeber, and HubSpot ensure seamless ongoing engagement with your audience.
Ready to elevate your webinar follow-up strategy? Sign up for a free trial of WebinarNinja or request a demo today to see how you can create impactful live or pre-recorded webinars featuring an effective email follow-up system.
Want to host a webinar for free?
Use WebinarNinja to teach, improve marketing, and grow your sales.
