Omar Zenhom

Simulated? Let’s just call it what it is: fake. Lies are bad marketing, even if it takes a while to catch up to you. This is extra true for small business whose brand growth depends on trust. That’s not to say recorded webinars are inherently bad or dishonest. There’s a way to use them honestly...

Zoom is having a hell of a month. COVID-19 (heard of it?) drove hordes of people to Zoom. But all that new business revealed serious security issues. The result? Headlines like the Guardian’s “Zoom Is Malware.” But even before “Zoom bombing,” Zoom webinars were more of a workaround than a solution. What’s a Webinar, Anyway?...

Your business could be growing even while you sleep. You can turn pre-recorded presentations into evergreen webinars that keep the leads and revenue flowing 24/7. But you can’t just slap some old videos online and expect magic to happen. Not if you want results. In this post, I’ll walk you through everything you possibly want...

Webinars are like any other marketing tool. They work best when the goal is to trigger the right action at the right time.  Do you want people to… Know you exist? Join your email list? Trust your brand? Become customers? Whatever the goal, use the right type of webinar for that goal.  Live or automated?...

Yes, you can just use your computer’s camera and mic for a webinar. But no, you shouldn’t. When you decide to make webinars part of your business strategy, go all in and do it right! While webinars are the perfect tool to build trust by being all personable and relatable, you still want to come...

Webinars might be one of the best ways to grow your email list — especially now that your average net-browsing consumer is bombarded by requests for their email address from every piece of content they come across.  Marketers are thirsty for those addresses, and consumers are becoming more weary about sharing them. You need to...

Businesses are adopting webinar lead generation over traditional methods due to their ability to connect with the target audience in a highly interactive way.  Imagine leveraging the power of engagement, education, and personal touch – all at once!  In this blog, we will discuss lead generation webinars and how to use them. We will also...

“Optimize for mobile” is the biggest can’t-miss memo in digital marketing. If it doesn’t work on a phone, it doesn’t work (look no further than Google’s “mobile first” indexing). But should you expect registrants to attend your webinars on mobile? Is there any advantage to your hosting  a webinar on mobile?  The answer to both...

When it comes to the whole webinar vs meeting thing, we mostly have a word problem.  Not the kind that made third grade math so tough for me (How many apples does Jane have left? Why did she have them all in the first place?) Fruit monopolies aside,  there’s a lack of clarity around what...