Webinar Marketing

Recent Articles

How to Define & Target Your Webinar Audience

Hosting a webinar without defining your target audience is like trying to sell winter coats on a beach—the wrong crowd, the wrong place, and zero engagement.  You wouldn’t want that, right? Well, after years in the webinar industry, I can tell you that great content alone won’t fill your virtual room. Your message needs to...
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How to Create Memorable Webinar Titles: A Detailed Guide

Your webinar title is like a handshake 🤝 that introduces your valuable content. A weak, forgettable handshake leaves people uninterested, but a firm, confident one makes them want to know more. Do you agree? Well, after a decade in webinar marketing and audience engagement, I’ve seen amazing webinars flop—not because of their content, but because...
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Top 10 Biggest Webinar Challenges & How to Tackle Them

What do a crying toddler, low webinar engagement, and an internet outage have in common? They’re all webinar challenges that can test your patience.  Tough? Sure. Impossible? Not at all. Having spent over a decade in the online training and marketing space, I’ve seen hosts tackle these hurdles more often than you’d think. The good...
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Webinar Vs. Virtual Event: A Comparative Guide (2025)

Let’s debate – webinars or virtual events? What sounds more exciting and productive? 🤔 Well, I have been in the webinar industry for nearly a decade, and in this webinar vs. virtual event debate, I’ve realized that the choice between webinars and virtual events isn’t as straightforward as it seems.  Each serves a unique purpose,...
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Webcast Vs. Webinar: Key Differences, Benefits & How to Pick One

“Hey, did you catch that webcast yesterday?” “Wait, wasn’t it a webinar?” 🤔 Sound familiar? Webcast or webinar—these terms are often used interchangeably, but they’re not the same.  When I first stepped into the webinar industry, I used to confuse them, too. Over the years, I’ve learned they each have unique roles in online communication.💡...
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