Simulated? Let’s just call it what it is: fake. Lies are bad marketing, even if it takes a while to catch up to you. This is especially true for small businesses whose brand growth depends on trust. That’s not to say recorded webinars are inherently bad or dishonest—understanding simulated vs. automated webinars can make a...

As someone who has hosted countless online events, I can confidently say that Zoom webinars have become an indispensable tool for virtual presentations and training sessions.  The user-friendly interface and robust features of Zoom’s webinar platform make it a top choice for many businesses and individuals.  That said, it’s not the only platform worth considering....

Most webinars end with polite applause, a handful of screenshots, and zero sales. Webinars that convert do something different. They are built around one goal, one audience, and one next step. A study by Forrester in 2024 found that webinars are the second-fastest-growing B2B event format, right behind small hosted in-person events. That growth is...

Ever noticed how timing can make or break just about anything? Whether it’s comedy, cooking, or… webinars! Yes, diving into the digital world of webinars, we’ve discovered a golden nugget – the “best time for a webinar,” which is not just a detail; it’s the backbone of your event’s success. Stick with us as we...

“Optimize for mobile” is the biggest can’t-miss memo in digital marketing. If it doesn’t work on a phone, it doesn’t work (look no further than Google’s “mobile first” indexing). But should you expect registrants to attend your webinars on mobile? Is there any advantage to your hosting a webinar on mobile?  The answer to both...

Your webinar did not flop because people were busy. It flopped because you unknowingly turned it into a meeting. That single mistake fuels most confusion around meetings vs. webinars, and it quietly costs teams leads, attention, and momentum. We have seen this firsthand across millions of webinars run by businesses of every size, from focused...

Webinars have become a powerful tool for knowledge sharing and engagement for a global audience.  However, a challenge often arises when planning a webinar – accommodating the diverse time zones of your potential audience. Scheduling a convenient time for one region can leave others at a disadvantage, leading to decreased attendance and a missed opportunity...

Airlines hate them, hotels ignore them, but marketers swear by them. Webinars have quietly replaced the need for countless in-person conferences and workshops.   Why spend weeks organizing a seminar, traveling for attendance, and losing money, when a single virtual event can achieve the same results with ten times the reach?  I’ve analyzed over 1,000 digital...

Let’s talk about something that makes a huge difference in how people see you online—your on-camera presence. Whether you’re hosting a webinar, running a live stream, or making videos for your audience, the way you present yourself matters. And guess what? You don’t need to be an entertainer to be a performer. If you have...